Media and Money

Posted by: ellabeepr on: November 20, 2011

2011 Upfront: Oxygen

Posted by: ellabeepr on: May 5, 2011

Oxygen-which is starting to become one of my new favorite networks- has a few new originals, a handful of new projects in development along with several returning and new series.

PHOTO CREDIT: Getty Images

Three new Oxygen original series with premiere dates:

  • Tori & Dean: sTORIbook Weddings – Series premieres tomorrow at 10p from World of Wonder Productions.
  • The World According to Paris – Docu-series follows Paris Hilton and her most important people. Premieres June 1 at 10p from A. Smith & Co.
  • The Glee Project – Ten-episode competition series from Ryan Murphy, the creator and executive producer of FOX’s Glee where talented performers compete for a guest starring role on Glee. Series opens June 12 at 9p produced by Ryan Murphy Television and Embassy Row.
  • Oxygen’s new series in development: Read the rest of this entry »

    2011 Upfront: BRAVO

    Posted by: ellabeepr on: May 5, 2011

    Here is our coverage and analysis of the 2011 upfronts. We are posting about some of our favorite networks.

    Bravo Media boasted continued ratings success with its programming and the gain of 150 new advertisers in 2010. According to IAG Research, Bravo delivers the most affluent, educated and engaged audience in the cable entertainment realm as well as being the top cable network in brand recall. For 2011, Bravo will add 20% more in original programming hours. For its 2011-2012 schedule, Bravo unveiled details on 11 new series pick-ups and 5 returning series.

    New series include: Read the rest of this entry »

    Seth Meyers has always been my favorite. I am a huge SNL fan, and I’ve seen his comedic skills grow since being a co-host on SNL’s weekend update up until hosting it on his own. He is the head writer of SNL now and he is coming back to host the ESPY Awards for a second time. I’m so happy for him (his agent is the bomb-ey)…anyways here are his remarks at the 2011 White House Correspondents’ Dinner:

    The White House Correspondents’ Dinner is one of my favorite political media events of the year. Seth Meyers was the headlining speaker, but the President (once again) had the best jokes.

    The president’s WHCD video has already gone viral. In less than 24 hours it has more than 1 million online video views on YouTube.
    If you missed it last night or just need to watch it again…

    ABC and Academy Extend OSCAR Telecast Agreement

    Posted by: ellabeepr on: February 24, 2011

    From the Oscars Publicity Department

    The ABC Television Network’s contract to carry the annual Academy Awards presentations has been extended for six more years, though 2020, Academy of Motion Picture Arts and Sciences’ President Tom Sherak and Anne Sweeney, President of the Disney/ABC Television Group, announced today.

    “This contract ensures that the Oscar show will be an ABC tradition for 45 consecutive years,” said Sherak. “ABC is absolutely the very best place for the Academy Awards, a television event that is beloved and watched by millions of movie lovers all over the world.”

    “ABC has been home to the Oscars for many years, having aired a total of 46 of the annual telecasts, so we’re thrilled to announce that this tradition will continue,” said Sweeney. “During that time, we’ve enjoyed a tremendous partnership with the Academy, pairing the best in movies with the best in television, and look forward to a long and successful collaboration in the years to come.”

    Academy Executive Director Bruce Davis added, “The Oscars remain the most-watched non-sports program in America, and we’re delighted that ABC will continue to be the setting for that jewel. The network has consistently demonstrated an understanding of what makes us unique, and has energetically supported those qualities.”

    The new agreement for the domestic broadcasts of the Academy Awards adds six years to the existing contract, which was scheduled to expire in 2014. International rights are covered by a separate agreement with Walt Disney International which runs through 2014.

    The 83rd Academy Awards, which will air live on Sunday, February 27, will be the 36th consecutive ceremony to air on ABC.

    Okay, NOW the NBC-Comcast Merger is scaring me…for real!

    Posted by: ellabeepr on: January 22, 2011

    While trying to explain to my friends why the NBC and Comcast merger was bad for this country, they all thought that this would have not effect on anything from pricing to programming.

    I was shocked, alarmed then frightened to learn that Keith Olbermann has left MSNBC. His final sign-off damn near brought me to tears. On a personal note, Keith Olbermann, Rachel Maddow-and sometimes Chris Matthews kept me sane through the 2008 presidential election.

    This is scary because now it seems like any voice that opposes the views of Comcast can easily be taken away from the general public. This could lead to biased, tainted and unfair/unbalanced reporting. While we don’t know for sure why Olbermann left MSNBC, it is suspiciously coincidental that he was let go immediately after the merger was approved by the FCC. Damn shame too because I didn’t think we would see any effects until at least after January 28th. Countdown with Keith Olbermann would have called that BS from a mile away, but now we have no one as vigilant as Olbermann to call out the BS, state the obvious when the obvious has been ignored.

    I am worried about getting another viewpoint or perspective. At a time when conservative talk and punditry has the highest ratings ever, I am deeply concerned about having someone speak as strongly as Olbermann about liberal and progressive issues.

    I have signed online petitions and will be on the look out for what’s next for Mr. Olbermann.

    But for now, “Good Night and Good Luck.”

    Watch Olbermann’s Final Sign-off from Countdown:
    http://www.msnbc.msn.com/id/32545640

    Visit msnbc.com for breaking news, world news, and news about the economy

    Comcastrophe:: Comcast/NBC Ruling

    Posted by: ellabeepr on: January 18, 2011


    Today, the Federal Communications Commission grants—with conditions and enforceable commitments approval of the assignment and transfer of control of broadcast, satellite, and other radio licenses from General Electric Company (GE) to Comcast Corporation. The approval will allow GE and Comcast to create a joint venture involving NBC Universal, Inc. (NBCU) and Comcast.

    Some critics such as John Silver, President of the Free Press, are outraged at this merger saying:

    You should be afraid and mad as hell.

    The new Comcast will control an obscene number of media outlets, including the NBC broadcast network, numerous cable channels, two dozen local NBC and Telemundo stations, movie studios, online video portals, and the physical network that distributes that media content to millions of Americans through Internet and cable connections.

    While even some politicians like Senator Al Franken are fighting against this push with a call to action:

    This deal would mean higher cable rates and less freedom of choice for American consumers, and it would give a single media conglomerate unprecedented control over the flow of information in America. Whenever the same company owns both the content and the pipes delivering that content, consumers lose.

    Already, we have seen that Comcast is not operating in good faith. By imposing a new fee on the company delivering Netflix’s online video streaming, Comcast is trying to kill off a competitor. Comcast has also refused to provide the FCC with documents necessary for the review process, and has already named the 43 executives who will take over NBC Universal.

    As American consumers, we know a bad deal when we see one. Allowing this merger to proceed could lead to subsequent deals, leaving Americans at the mercy of a few powerful media conglomerates.

    Sign Al Franken’s petition HERE!

    Even Bloomberg has filed papers against the ruling stating the specifics:

    Comcast is to pay GE $6.5 billion in cash and to contribute cable channels valued at $7.25 billion to a joint venture that will own the entertainment company. The joint venture is to include NBC Universal businesses and Comcast properties including E!, Versus and Golf Channel, the companies said in announcing the deal.

    GE said in a statement today it expects about $8 billion in proceeds from the sale and a “small” after-tax gain when the transaction closes. The sale marks the end of more than two decades of ownership after GE acquired the NBC network in 1986 via its purchase of RCA Corp.

    Paris-based Vivendi SA is to sell its 20 percent stake in NBC Universal as part of the deal.

    Comcast was advised by Morgan Stanley, UBS AG and Bank of America Merrill Lynch, with Davis Polk & Wardwell as legal counsel. GE was advised by JPMorgan Chase & Co., Citigroup Inc. and Goldman Sachs Group Inc. Weil, Gotshal & Manges acted as legal advisers.

    Bloomberg LP, the parent company of Bloomberg News, has filed documents opposing the Comcast-NBC Universal combination as it was proposed.

    by Georg Szalai from The Hollywood Reporter

    Study: Comcast-NBC Universal Merger Will Cost Consumers $2.4 Billion
    The American Cable Association unveiled an economic study Monday that argues that consumers over the next nine years will pay at least $2.4 billion more for pay TV services if regulators don’t place conditions on the planned Comcast-NBC Universal deal to curb the combined entertainment giant’s pricing power.

    The organization, which represents small cable operators and has opposed the proposed merger – at least without conditions, said Monday that $204 million in estimated financial benefits from the deal claimed by the merger partners will be outweighed by “consumer harm” of the transaction of $2.566 billion.

    Comcast in a statement called the analysis flawed and said the issues raised in the report have been examined by the FCC in  previous transactions. The commission “in each case rejected imposition of a condition on national cable networks,” it said. “There is no reason for the FCC to treat Comcast and NBCU worse than it treated Fox, DirecTV and Liberty [Media] in those recent deals.”

    The ACA study, conducted by Dr. William Rogerson, professor of economics at Northwestern University, who served as the FCC’s chief economist 1998-1999, estimates vertical harm of the deal at $1.43 billion and the horizontal harm at $1.14 billion over the next nine years.

    Vertical harm stems from the combination of programming assets and distribution, which will permit Comcast-NBC Uni to raise the fees it charges for programming to other distributors, including ACA members, such as RCN and WOW!

    The horizontal effect stems from the merged firm’s control of key programming assets from both companies, which will allow it to negotiate prices for a broader portfolio, the group said.

    “It is clear that the Comcast-NBCU deal will send monthly cable bills higher by billions of dollars over the next decade, underscoring ACA’s view that regulators must protect consumers and competition from a transaction whose benefits are vastly outweighed by its harms,” said ACA president and CEO Matthew Polka. “Without meaningful and cost effective conditions on the Comcast-NBCU transaction, regulators also run the risk of crippling effective competition in the pay-TV distribution market.”

    Top 10 global brands based on media value

    Posted by: ellabeepr on: October 11, 2010

    Top 10 global brands based on media value
    Which brands won the most valuable press in the third quarter?

    Here are the top 10, according to General Sentiment.

    (The list is based on mentions in traditional and new media outlets and the positive vs. negative sentiments of those mentions. Those mentions are assigned a dollar value, which are noted.)

    1. Apple – $1,489,558

    2. Google – $925,976

    3. Microsoft – $625,672

    4. Yahoo – $433,107

    5. Hewlett-Packard – $260,723

    6. Intel – $253,174

    7. eBay – $156,819

    8. Oracle – $155,113

    9. Nokia – $137,630

    10. Ford – $130,833

    After Fashion Week…What Influences Beauty Buying Decisions

    Posted by: ellabeepr on: September 20, 2010

    Now that fashion week in New York City has come to an end, it is interesting to note what really influences buying decisions when it comes to fashion and beauty brands. Despite the recession-which is allegedly over-people are still driven to buy products that make them look and feel good.

    Nielsen conducted a global survey to basically find out what prompts consumers to stock their cabinets with make-up, fragrances and personal care items.

    For 44% of global respondents, Read the rest of this entry »

    Back in the Habit

    Posted by: ellabeepr on: September 20, 2010

    Wow! Where did the time go?

    I’ve taken a break from Media and Money to focus on Ella Bee PR and business has been great.

    However, I can’t help but to research and continue to find ways to help businesses with social media marketing and PR.

    So, I’m back this time for good to with some of your favorites like, Twitter Apps for Business, Twitter Ticker on who to follow and why, and who knows what else I might come up with.

    Thanks for still tuning in, checking out my blog and stay tuned…there’s more to come!

    Five Ways to Use FourSquare for Business

    Posted by: ellabeepr on: April 19, 2010

    By Affect Strategies

    Foursquare is a location-based social networking platform that allows users to alert friends, in real-time, of their exact whereabouts using their mobile phone. The first official Foursquare Day will be recognized in more than 100 major cities across the world and encourages users to attend special Foursquare Day events at nearby participating locations. To celebrate this global social media holiday, Affect has highlighted five easy ways that businesses can use this valuable social networking tool to help their businesses increase brand awareness and drive demand for products and/or services to boost sales:

    1. Create incentives for new customers - Even if you are not a restaurant or retail establishment, offering incentives using Foursquare can help to attract new customers to try your product or service. By offering a discount, free demo or complimentary tour to those who ‘check in’ to your company location, businesses can raise awareness, increase customer traffic and capture new business leads.

    2. Give special treatment to the Mayor - Businesses can easily take advantage of the Foursquare users’ obsession to become the ‘Mayor’ of their favorite locations. Foursquare users can become the Mayor by being the person that has checked in to the same location the most. By offering special discounts or limited time free services to their location’s Mayor, businesses can encourage frequent visits to their establishment and encourage loyalty.

    3. Offer promotions, contests and giveaways – One of the most effective ways to create a buzz around your brand on any platform is by offering free or discounted products or services through promotions, contests and giveaways. With Foursquare, implementing these marketing tactics becomes easy. Whether it’s offering a discount to anyone who checks in to your location on a particular day or awarding the first person to check in a free product or service, Foursquare allows companies to attract and reward new and existing customers.

    4. Maximize the success of events – Having a Foursquare check-in at your company events can help to make them more successful and effective. Operating around the users’ locations, Foursquare is one of the few online networks that encourages offline engagement. Company sales and marketing teams can use this network to invite their online prospects to meet them face-to-face at a networking event or tradeshow. Additionally, a Foursquare check-in at an event allows attendees to connect in-person with other users that they follow online, providing an additional incentive to attend the event.

    5. Marketing intelligence -
    Foursquare recently announced a free analytics tool and dashboard that gives businesses access to a plethora of information and statistics about the customers that visit their locations. This information, such as who has checked in and what time they arrived, can provide businesses with valuable insight into the effectiveness of their marketing efforts, allowing them to adjust their strategies accordingly.

    By using Foursquare in these five simple ways, businesses can bridge the gap between online marketing and in-person engagement. The Foursquare phenomenon is only in its nascent stage and this social media platform is changing and will continue to change the way in which businesses market and promote their products and services.

    Twestival!

    Posted by: ellabeepr on: March 25, 2010

    On Thursday 25 March 2010, people in hundreds of cities around the world will come together offline to rally around the important cause of Education by hosting local events to have fun and create awareness. Twestival™ (or Twitter Festival) uses social media for social good. All of the local events are organized 100% by volunteers and 100% of all ticket sales and donations go direct to projects.

    On 12 February 2009, the first Twestival Global was held in 202 international cities to support @charitywater, who we saw doing incredible work to help the almost 1 billion or 1 in 6 people in the world that don’t have access to clean and safe drinking water. Over 1,000 volunteers and 10,000 donors fundraised $250k+, which resulted in more than 55 wells in Uganda, Ethiopia and India having a direct impact for over 17,000 people.

    LEARN MORE ABOUT THE CAUSE AND HOW TO GET INVOLVED.

    79 Percent of Fortune 100 companies use social media

    Posted by: ellabeepr on: February 24, 2010

    A recent Burson-Marsteller study found that 79 percent of the largest 100 companies in the Fortune Global 500 index are using at least one of the most popular social media platforms: Twitter, Facebook, YouTube or corporate blogs.

    Like the Fortune 100 study found, Twitter is the social media platform of choice among the Fortune Global 100. The study found that 65 percent of the largest 100 international companies have active accounts on Twitter, 54 percent have a Facebook fan page, 50 percent have a YouTube channel, and one-third (33 percent) have corporate blogs. Only 20 percent of the major international companies are utilizing all four platforms to engage with stakeholders.

    Companies’ platform preferences also differed among regions. Companies based in the United States and Europe are more likely to use Twitter or Facebook than they were to have corporate blogs, while companies from Asia-Pacific were more likely to utilize corporate blogs than other forms of social media. However, Asian companies will use Twitter or Facebook to communicate with Western audiences (for example, Toshiba).

    It also appears that some companies are getting more comfortable using social media as they are interacting and engaging more and not just broadcasting corporate messages. Companies using Twitter are following an average of 731 people each and 38 percent of companies are responding to people’s tweets (for example, Vodafone UK). Thirty-two percent have also “re-tweeted” or reposted user comments during the last week (like Verizon Careers).

    For the full report on how Fortune 500 companies are using social media.

    Online Advertise Here!

    Contact Lila at EllaBeePR@gmail.com for advertising inquiries. 404-585-8549

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    Follow me on Twitter @EllaBeePR- Lila Brown

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