Media and Money

Archive for October 2010

Top 10 global brands based on media value
Which brands won the most valuable press in the third quarter?

Here are the top 10, according to General Sentiment.

(The list is based on mentions in traditional and new media outlets and the positive vs. negative sentiments of those mentions. Those mentions are assigned a dollar value, which are noted.)

1. Apple – $1,489,558

2. Google – $925,976

3. Microsoft – $625,672

4. Yahoo – $433,107

5. Hewlett-Packard – $260,723

6. Intel – $253,174

7. eBay – $156,819

8. Oracle – $155,113

9. Nokia – $137,630

10. Ford – $130,833

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Media and Money- The Money Making Side of Media

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