Media and Money

Posts Tagged ‘News Corp

Paula Abdul, singer, dancer, choreographer and to this generation-the sweet judge from American Idol announces she is leaving the popular FOX t.v. show in a series of Twitter posts late last night.

With sadness in my heart, I’ve decided not to return to #IDOL. I’ll miss nurturing all the new talent, but most of all being a part of a show that I helped from day1 become an international phenomenon. What I want to say most, is how much I appreciate the undying support and enormous love that you have showered upon me. It truly has been breathtaking, especially over the past month. I do without any doubt have the BEST fans in the entire world and I love you all.

According to Bloomberg.com, Abdul, who topped Billboard’s music charts in the 1980s and 1990s with her own work, was a founding judge on the show when it debuted on News Corp.’s Fox television network in June 2002. “Idol” producers have re-signed host Ryan Seacrest for the next season to begin in January at a cost of $30 million during three years.

“American Idol” averaged 26.4 million nightly viewers this season before the final week, according to Nielsen Co., giving Fox the highest ratings in the 18-to-49 group, which is coveted by advertisers.

By David Benoit, Dow Jones Newswires

Media companies got a much-needed boost in confidence earlier this week from Morgan Stanley analysts, who said the outlook on advertising for the industry is too gloomy, sending shares higher across the board.

The Morgan Stanley analysts, who upped their investment rating on the entire industry to attractive, said the underperformance of media stocks over the past few years means growth in earnings and advertising could spike stock prices.

Specifically, the analysts raised the ratings on Walt Disney Co. and CBS Corp. saying that they are more positive on television usage.
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magazinesIt seems like ever since the New York Times made the announcement that it is considering charging $5.00 for online subscriptions, other media outlets have come forward with their plans to do the same. I, for one, don’t mind paying for an online subscription for my favorite publications and the consensus from my online friends (my Tweople) has been the same. We see the negative effects that free online content has on the media industry and it is devastating. Some of my friends were sad to see Vibe magazine close shop, but I almost snapped when they told me they don’t even subscribe to the magazine.

I am a loyal fan of the brands and media outlets that I subscribed to whether it is the online or print version. If those sources were to start charging for web content, I don’t have a problem with paying. Lesson one in economics, “There is no such thing as a free lunch.” I can, however, predict future problems. With the internet, there is always an issue with network sharing. One can subscribe to the Times, for example, and then copy and paste the article to a blog to provide free content to readers. It’s a vicious cycle and you have to wonder at what point does the media outlets gain better control of their online content. A journalist once told me, if I can figure out a way for media companies to make money online, I would be a millionaire. I think about finding a solution everyday. But, I say, if someone can figure a way to stop users from saving, copying and pasting content from online sources, that person will rule the world. Media outlets charging for online content is a move in the right direction, only if they can figure a way to keep content from flowing freely.

Here is a look at some of the online media sites that will charge or are already charging for online content that was once free:
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eMarketer projects that US marketers will increase their social network ad spending 13.2% in 2010, to $1.3 billion.

AD Spending Revenue

“The expected rebound in spending will come as more companies focus on creating and implementing an overall social marketing strategy,” says Debra Aho Williamson, eMarketer senior analyst and author of the new report, Social Network Ad Spending: A Brighter Outlook Next Year. “And it is a clear indication that the experimental phase of social network marketing is finally drawing to an end.”

2009 is turning into a year of major shifts in the social network business.
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According to Reuters, Facebook will likely be posting billions of dollars in revenue in five years, up from about $500 million this year, according to Silicon Valley entrepreneur Mark Andreessen who sits on Facebook’s board.

Andreessen told Reuters that the world’s most popular online social network could pile up $1 billion in revenue this year if it pushed harder on selling advertising.

But he added that it was more important at this stage for social sites like Facebook and Twitter to retain and grow their user base and capture market share, rather than worry too much about making lots of money right away.
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