Cablevision introduces interactive commercial advertising for TV

In order to squeeze more money from a slumping ad market, Cablevision Systems Corp. aims to use interactive commercials by showing interactive advertising to about three million digital-television customers next month, becoming the first U.S. cable operator to do so. Customers will use remote controls to click on banners at the bottom of their screens […]

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Which types of advertising are considered most helpful?

One of the main purposes of advertising is to help consumers decide what products and services they should buy or use. With so many different types of advertising being used today the question becomes what types are considered most helpful, that is they help people decide what products or services to actually purchase and which ones are most likely to be ignored or disregarded? These are some of the results of a new AdweekMedia/The Harris Poll of 2,521 adults surveyed online by Harris Interactive between June 4 and 8, 2009.

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Communications forecast for spending

VSS predicts that total communications spending will decline 1% in 2009 to $882.6 billion, but grow 3.6% per year over the next five years to over $1 trillion making communications the third fastest-growing sector of the U.S. economy over that period. Segments driven by end user spending and targeted marketing services are gaining even as traditional advertising is shrinking.

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