In order to squeeze more money from a slumping ad market, Cablevision Systems Corp. aims to use interactive commercials by showing interactive advertising to about three million digital-television customers next month, becoming the first U.S. cable operator to do so. Customers will use remote controls to click on banners at the bottom of their screens […]Read More Cablevision introduces interactive commercial advertising for TV
The Nielsen Company reported that U.S. advertising for the first half of 2009 fell 15.4% compared to the first half of 2008. Preliminary figures show that U.S. ad expenditures declined over $10.3 billion to a total spend of $56.9 billion in the first two quarters. Cable Television ad spending was the only medium to show […]Read More Nielsen says, ad spending declines for the first half of 2009
One of the main purposes of advertising is to help consumers decide what products and services they should buy or use. With so many different types of advertising being used today the question becomes what types are considered most helpful, that is they help people decide what products or services to actually purchase and which ones are most likely to be ignored or disregarded? These are some of the results of a new AdweekMedia/The Harris Poll of 2,521 adults surveyed online by Harris Interactive between June 4 and 8, 2009.Read More Which types of advertising are considered most helpful?
In short, value-message and recession-themed ads did not break through TV ad clutter at higher than ordinary rates.Read More The impact of value-themed ads | Nielsen Wire
Expect a 2.4% rebound in newspaper advertising in 2010, and continued single-digit increases over the next several years.Read More Newspaper ad revenue will increase, says forecaster
The biggest U.S. television networks are posting declines of 15 percent or more in advertising commitments for the prime-time season starting next month, based on results at CBS and NBC.Read More Television network ad sales decline 15 percent
VSS predicts that total communications spending will decline 1% in 2009 to $882.6 billion, but grow 3.6% per year over the next five years to over $1 trillion making communications the third fastest-growing sector of the U.S. economy over that period. Segments driven by end user spending and targeted marketing services are gaining even as traditional advertising is shrinking.Read More Communications forecast for spending