Media and Money

Posts Tagged ‘mobile media

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Meredith Corporation which owns 25 magazines, 26 websites and 12 CBS, NBC and Fox local stations, has taken a strategic stake in The Hyperfactory, a New Zealand-based mobile marketing company. The US media company now owns 19.9 percent of The Hyperfactory.

The investment enhances the services and capabilities of Meredith Integrated Marketing, the company’s business-to-business unit that provides leading corporations and brands with custom print and online communications for their customers. It also accelerates Meredith’s consumer brand efforts in the mobile space.

“Joining forces with The Hyperfactory provides Meredith Integrated Marketing with access to the fast-growing mobile category and complements our recent acquisitions in the digital marketing space,” says Jack Griffin, President of the Meredith Publishing Group. “The Hyperfactory’s capabilities fall directly in line with our strategic goals and present significant opportunities for our business-to-business engagements.”
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According to reports from the Allen & Co. media summit in Sun Valley Idaho, companies and investors are scrambling to stake out territory in the new world of mobile content.

Media conglomerates, hardware makers and telecommunications carriers are all eyeing the nascent wireless media market, spurred by smartphones like Apple Inc’s iPhone and Research In Motion Co Ltd’s BlackBerry.

Highflying start-ups with strong mobile credentials, such as microblogging site Twitter, have increasingly become the subject of acquisition rumors even as their unproven business models mean a deal is unlikely at this week’s Sun Valley media and technology conference organized by Allen & Co.
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