Media and Money

Archive for the ‘Media Conferences’ Category

DVD sales are slumping and Hollywood execs know it. Still, that hasn’t stopped them from heading to Comic-Con in San Diego to push DVDs through promotional efforts to generate pre-release buzz and awareness around the movie titles through panel discussions, photo ops, autograph signings with celebs, sweepstakes, screenings and giveaways. For example, attendees had the chance take photos with Bob, the gelatinous hero from “Monsters vs. Aliens,” and Trekkies were able to stand at the helm of the U.S.S. Enterprise.

According to an article from Variety.com, the increased presence by studio homevid arms at Comic-Con is an effort to slow down a 13.5% slump in DVD sales during the first six months of the year, and a 9% overall drop last year.
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Happening now in Pasadena, California is the Fortune Brainstorm: TECH conference. I am excited to see what creativity and new ideas will emerge since the conference’s agenda is to focus on how technology companies, content creators and other institutions can thrive in the recession and help lead the way to a new era of global prosperity. Fortune Brainstorm Tech

The agenda is divided into four categories: renewal and recovery, technology and social transformation, the 21st century consumer and business innovation.

TechCrunch reports an interview this morning with David Kirkpatrick and new AOL CEO, Tim Armstrong, discussing the effectiveness of display advertising to run a business. Armstrong says, “Consumer behavior continues to change drastically online…monetization on the Internet will continue to go up…It’s under monetized as a whole.”
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spidey-at-con-2009Comic-Con 2009, the annual fan convention that attracts 150,000 attendees, 20,000 industry professionals, directors and designers, Hollywood stars, TV moguls and video game publishers, is expected to be better than last year in terms of revenue for the city of San Diego. What seems to be one of the most entertaining international conferences is actually proving to be an economic superhero for the city. Comic-Con generated $7.25 million in revenue in 2008 from the San Diego convention and a pair of much smaller events in San Francisco, WonderCon and Alternative Press Expo, according to its financial records.

With more than 160,000 attendees and industry professionals, Comic-Con is expected to generate $42 million in spending with 92 percent to 98 percent of the county’s 54,000 hotel rooms booked according to the San Diego Business Journal. While the expected revenue is conservative, it is based on the spending on the attendees. The actual impact is likely much higher as vendors and spectators flock downtown with side shows and promotions at clubs without even going to the conference.

By Nicole Lyn Pesce, New York Daily News

comic con logoGeeks are gonna freak. More than 150,000 people are expected to attend Comic Con 2009 in San Diego, California which starts today. I will keep you updated as the convention goes along.

Whether it’s a fetish for vampire romance or the need for live-action 3D, this weekend’s Comic Con lineup packs a punch sure to please every member of the nerd herd.

The “Twilight” series, with its sequel “New Moon” based on Stephenie Meyer’s vampire series looming on the horizon, is just one of the main draws at the San Diego Convention Center.

Other highlights include Tim Burton’s delightfully twisted take on “Alice in Wonderland” and an early look at “Iron Man 2.”

Prepare for a blast from the past with the remake of the ’80s sci-fi classic “Tron,” about computer programmers trapped in the digital realm, or fast-forward with “Titanic” director James Cameron’s futuristic adventure “Avatar.”

The annual fan fest is like “the geek’s Sundance or the pop-culture Sundance,” Gregory Ellwood, editor-in-chief of entertainment site Hitfix.com, tells the Associated Press.
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Rupert Murdoch, News Corp CEO walks outside the during the Sun Valley media conference in Idaho July 9, 2009.

Rupert Murdoch, News Corp CEO walks outside the during the Sun Valley media conference in Idaho July 9, 2009.


I am starting to wonder what will come from this year’s Allen and Co.’s annual media summit. What progress-if any- has been made that will create opportunities for media professionals across this country? The following statements from the top media CEOs strengthens my call to action that if the top media executives can’t figure how their companies will emerge from this recession, it is time for the next generation of media professionals and companies to step up to the challenge.

Here are some of the responses from the top industry execs on the Sun Valley media summit:
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According to reports from the Allen & Co. media summit in Sun Valley Idaho, companies and investors are scrambling to stake out territory in the new world of mobile content.

Media conglomerates, hardware makers and telecommunications carriers are all eyeing the nascent wireless media market, spurred by smartphones like Apple Inc’s iPhone and Research In Motion Co Ltd’s BlackBerry.

Highflying start-ups with strong mobile credentials, such as microblogging site Twitter, have increasingly become the subject of acquisition rumors even as their unproven business models mean a deal is unlikely at this week’s Sun Valley media and technology conference organized by Allen & Co.
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