Media and Money

Posts Tagged ‘Nielsen Company

hkg_hong_kong_advertisingNielsen recently surveyed over 25,000 consumers online across more than 50 markets from Europe, Asia Pacific, the Americas and the Middle East on their attitudes toward trust, value and engagement of advertising.

According to the survey, in North America, online consumers under the age of 20 exhibit higher than average degrees of trust in all forms of advertising. North American consumers aged 30–34 are the most likely to trust online advertising. Female consumers in North America are more engaged than males in TV ads in the dimensions of humor, emotion and information, especially when it comes to finding a TV ad emotionally touching. In North America, the oldest consumer group measured (65 and over) is the least engaged with TV advertising by these same dimensions, while the youngest group (under 20) registers the highest level of engagement with online video ads.
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MediaWeek reports Fox’s telecast of the 2009 Major League Baseball All-Star Game delivered an average audience of 14.6 million viewers, making it the most-watched midsummer classic since 2002.mlb all stars

Tuesday night’s contest now stands as the sixteenth most-watched sporting event of 2009 since Super Bowl XLIII, which drew a record 98.7 million viewers to NBC on Feb. 1. Also putting up big numbers this year were: the NCAA National Championship Game (17.6 million); the Kentucky Derby (16.3 million); Game 4 of the NBA Finals and the Daytona 500 (both drew 16 million).

(Counting the 10 NFL Playoffs that aired in January on Fox, CBS and NBC, the All-Star Game ranks 16th among all sports telecasts in 2009. For instance, the Jan. 18 Ravens-Steelers AFC Championship on CBS averaged 40.6 million viewers, while Fox’s presentation of the Eagles-Cardinals NFC Championship drew 38.4 million viewers. All told, the NFL Playoffs drew an average audience of 29.9 million viewers.)
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Bloomberg reports BusinessWeek, the McGraw-Hill Cos. magazine that lost 30 percent of its advertising revenue in the second quarter, is up for sale, according to a person close to the situation.BusinessWeekJune2006

McGraw-Hill hired Evercore Partners Inc., the boutique investment bank founded by Roger Altman, to sell BusinessWeek, sources say.

The recession and competition from the Internet have cut into ad sales at BusinessWeek and competitors. Condé Nast said in April that it was closing its two-year-old Portfolio business magazine after it failed to meet revenue forecasts.

“Magazines are vulnerable to the same decline in advertising revenue that has been hitting the newspaper industry,” said Tom Corbett, a Morningstar Inc. analyst in Chicago. “Because of that, the environment for sales of magazine properties is going to be pretty challenged.”
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The third annual Media and Money conference will be held November 12-13, 2009 at the Roosevelt Hotel in New York City, New York. The conference brings together leading executives and investors shaping today’s media and entertainment landscape. This two-day conference will unite Dow Jones’ financial authority with The Nielsen Company’s media and entertainment expertise to provide an inside look at the emerging connections between these industries.

Guided by the celebrated editorial teams from The Wall Street Journal, Private Equity Analyst, Barron’s, Billboard, The Hollywood Reporter, Adweek, Brandweek, Mediaweek and Editor & Publisher, the Media and Money conference will reveal new strategies for profitability through dynamic panel discussions and high profile keynote interviews.

This conference will offer exclusive information as well as valuable opportunities to network with a distinguished group of dealmakers and financiers.

Media and Money audience profile:
The audience profile is over 350 c-level media, entertainment, technology and communications company executives together with private and public equity, buyout firms, venture capitalists, hedge funds managers, investment bankers, mergers and acquisitions, consultants, lenders, attorneys and other individuals specializing in media and entertainment deals.

Click here to register.


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