Cablevision introduces interactive commercial advertising for TV

In order to squeeze more money from a slumping ad market, Cablevision Systems Corp. aims to use interactive commercials by showing interactive advertising to about three million digital-television customers next month, becoming the first U.S. cable operator to do so. Customers will use remote controls to click on banners at the bottom of their screens […]

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Colbert Nation Will Stream Full Albums From Musical Guests in Conjunction With Their Appearances on The Colbert Report

Listen up Nation. For the first time ever, ColbertNation.com will stream full albums from upcoming musical guests appearing on COMEDY CENTRAL’s “The Colbert Report.” The Flaming Lips will become the first performers to debut their new double album “Embryonic” on ColbertNation.com. The band will appear on the show on Wednesday, September 16 at 11:30 p.m. […]

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Three screens too many: How to measure multiple video views

Jim O’Hara, President, Media Product Leadership, The Nielsen Company The evolution of the three screens that distribute video – TV, Internet and mobile phones – has created challenges and opportunities for consumers, programmers and marketers alike. Consumers are exposed to more viewing options than ever before, while programmers and marketers have to find new ways […]

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