Posts Tagged ‘BusinessWeek’
By Rick Horrow and Karla Swatek, BusinessWeek
Meet Me in St. Louis for MLB All-Star Break 2009
What a difference a year makes. While it’s been 43 years since the last time St. Louis hosted Major League Baseball’s All-Star Game, the economics surrounding the event have perhaps changed more dramatically in the past 12 months than they have in the four decades.
That, of course, has as much to do with the circumstances surrounding last year’s Midsummer Classic—the last such event to be held at old Yankee Stadium—as it does with the recession. Last year’s All-Star game created an unprecedented economic impact of nearly $150 million—more than double the estimated $60 million this year’s July 10-14 events at Busch Stadium in St. Louis are likely to bring in.
This year, about 230,000 people are expected to attend part of the weeklong celebration, according to the St. Louis Regional Chamber and Growth Assn. Almost half of those fans are anticipated to come from out of town, partially since only about 1,000 tickets—less than 3% of the normal capacity at Busch Stadium—have been made available to the general public. Direct visitor spending on Cardinals operations and on hotels, dining, and retail is expected to top $32 million, triggering another $27 million in indirect spending in the region.
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