Archive for the ‘Online and/or Offline Sales’ Category
Some 28 percent of US consumers claim social media has influenced their Christmas shopping decisions this year, according to digital analyst comScore
Posted December 10, 2009on:
The research, which covers the period between December 4th and 7th 2009, indicates that 13 per cent of respondents read a consumer product review on a social media portal that had an affect on their festive purchasing.
Some 11 per cent suggested that an expert product review influenced what they bought, while seven per cent revealed they have followed a fan page on Facebook to take advantage of deals on offer.
Microblogging website Twitter has also had an impact on this year’s Christmas shopping trends, with five per cent of respondents saying they have followed a company on the service in order to get their hands on special offers.
Figures from comScore also indicate that e-commerce spending is up year on year.
The first 36 days of the November to December 2009 holiday season has seen nearly $16 billion (£9.81 billion) spent online – a three per cent increase on the same period in 2008.
Meanwhile, the week ending December 6th saw $4.6 billion spent on the web, which was a larger figure than any individual spending week last year.
In the UK, it has been predicted that Monday December 7th will have been the busiest online shopping day on record once results have been published.
Nielsen reports although the global economy may be on the verge of recovery, it has not yet translated into improved consumer spending or confidence, although consumers in the emerging countries – Brazil, India and China – seem to be more optimistic than others and are loosening their purse strings ever so slightly, according to the new edition of the Nielsen Economic Current.
In the U.S., consumers remain skittish. Shifts to private label brands continued at a strong pace, as they have for the last eight months, while consumers are shopping less frequently and spending less per trip. Canadians, on the other hand, are spending more per trip, and are taking advantage of retail promotions. Unlike in the U.S., private label brands are struggling to gain share as national brands step up promotional activity.
In Europe, the French remain relatively unchanged in their shopping. Value channels continued to see growth and more retailers were selling on promotion, leading to a modest increase in the amount spent per trip. Germans showed very little change in the number of shopping trips they took, nor did they increase or decrease how much they spent. Unit sales increased, however. In the UK, sales volume improved slightly from the previous month, while budget store brands’ growth slowed as consumers began returning to premium brands. British shoppers were also spending slightly more per trip. Italians continued to move to store brands and value channels, although they were reducing their shopping frequency. Spaniards, who have been among the most optimistic, have not seen that reflected in spending.
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