Media and Money

Archive for the ‘Online and/or Offline Sales’ Category

By Affect Strategies

Foursquare is a location-based social networking platform that allows users to alert friends, in real-time, of their exact whereabouts using their mobile phone. The first official Foursquare Day will be recognized in more than 100 major cities across the world and encourages users to attend special Foursquare Day events at nearby participating locations. To celebrate this global social media holiday, Affect has highlighted five easy ways that businesses can use this valuable social networking tool to help their businesses increase brand awareness and drive demand for products and/or services to boost sales:

1. Create incentives for new customers – Even if you are not a restaurant or retail establishment, offering incentives using Foursquare can help to attract new customers to try your product or service. By offering a discount, free demo or complimentary tour to those who ‘check in’ to your company location, businesses can raise awareness, increase customer traffic and capture new business leads.

2. Give special treatment to the Mayor – Businesses can easily take advantage of the Foursquare users’ obsession to become the ‘Mayor’ of their favorite locations. Foursquare users can become the Mayor by being the person that has checked in to the same location the most. By offering special discounts or limited time free services to their location’s Mayor, businesses can encourage frequent visits to their establishment and encourage loyalty.

3. Offer promotions, contests and giveaways – One of the most effective ways to create a buzz around your brand on any platform is by offering free or discounted products or services through promotions, contests and giveaways. With Foursquare, implementing these marketing tactics becomes easy. Whether it’s offering a discount to anyone who checks in to your location on a particular day or awarding the first person to check in a free product or service, Foursquare allows companies to attract and reward new and existing customers.

4. Maximize the success of events – Having a Foursquare check-in at your company events can help to make them more successful and effective. Operating around the users’ locations, Foursquare is one of the few online networks that encourages offline engagement. Company sales and marketing teams can use this network to invite their online prospects to meet them face-to-face at a networking event or tradeshow. Additionally, a Foursquare check-in at an event allows attendees to connect in-person with other users that they follow online, providing an additional incentive to attend the event.

5. Marketing intelligence –
Foursquare recently announced a free analytics tool and dashboard that gives businesses access to a plethora of information and statistics about the customers that visit their locations. This information, such as who has checked in and what time they arrived, can provide businesses with valuable insight into the effectiveness of their marketing efforts, allowing them to adjust their strategies accordingly.

By using Foursquare in these five simple ways, businesses can bridge the gap between online marketing and in-person engagement. The Foursquare phenomenon is only in its nascent stage and this social media platform is changing and will continue to change the way in which businesses market and promote their products and services.

The research, which covers the period between December 4th and 7th 2009, indicates that 13 per cent of respondents read a consumer product review on a social media portal that had an affect on their festive purchasing.

Some 11 per cent suggested that an expert product review influenced what they bought, while seven per cent revealed they have followed a fan page on Facebook to take advantage of deals on offer.

Microblogging website Twitter has also had an impact on this year’s Christmas shopping trends, with five per cent of respondents saying they have followed a company on the service in order to get their hands on special offers.

Figures from comScore also indicate that e-commerce spending is up year on year.

The first 36 days of the November to December 2009 holiday season has seen nearly $16 billion (£9.81 billion) spent online – a three per cent increase on the same period in 2008.

Meanwhile, the week ending December 6th saw $4.6 billion spent on the web, which was a larger figure than any individual spending week last year.

In the UK, it has been predicted that Monday December 7th will have been the busiest online shopping day on record once results have been published.

I got my September 2009 issue of Vogue and boy is it large, but this issue is nothing (in terms of volume) compared to the issue I received two years ago. The September 2007 issue of Vogue with Sienna Miller on the cover had a record of 727 pages- the largest and heaviest issue of Vogue ever- coming in at five pounds. Now Vogue and fashion fans get a glimpse of what it takes to put together an issue of the most influential publication in fashion. So all you fashionistas who want to get into fashion- you might want to reconsider after you take a look into what really goes down.

About the movie
Anna Wintour, editor of Vogue for 20 years, is the most powerful figure in fashion. Wintour embodies a fascinating contradiction of passion and perfectionism as she reigns over a dizzying array of designers, models, photographers, and editors. Director R.J. Cutler delivers a rare insider account of the nine months leading up to the printing of the highly anticipated September issue of the magazine, which promises to be the biggest one ever. He takes us behind the scenes at fashion week, to Europe and back, on shoots and reshoots, and into closed-door staff meetings, bearing witness to an arduous and sometimes emotionally demanding process. At the eye of this annual fashion hurricane is the two-decade relationship between Wintour and Grace Coddington, incomparable creative director and genius stylist. They are perfectly matched for this age-old conflict between creator and curator. Through them, we see close up the delicate creative chemistry it takes to remain at the top of the ever-changing fashion field. Cutler cleverly deconstructs the creative process as it plays out in the hollowed halls of Vogue, lined with racks of couture. In The September Issue, his access and insight are impressive and make us aware that he is offering us a privileged glimpse into a world many dream about but few see.

Nielsen reports although the global economy may be on the verge of recovery, it has not yet translated into improved consumer spending or confidence, although consumers in the emerging countries – Brazil, India and China – seem to be more optimistic than others and are loosening their purse strings ever so slightly, according to the new edition of the Nielsen Economic Current.

In the U.S., consumers remain skittish. Shifts to private label brands continued at a strong pace, as they have for the last eight months, while consumers are shopping less frequently and spending less per trip. Canadians, on the other hand, are spending more per trip, and are taking advantage of retail promotions. Unlike in the U.S., private label brands are struggling to gain share as national brands step up promotional activity.

In Europe, the French remain relatively unchanged in their shopping. Value channels continued to see growth and more retailers were selling on promotion, leading to a modest increase in the amount spent per trip. Germans showed very little change in the number of shopping trips they took, nor did they increase or decrease how much they spent. Unit sales increased, however. In the UK, sales volume improved slightly from the previous month, while budget store brands’ growth slowed as consumers began returning to premium brands. British shoppers were also spending slightly more per trip. Italians continued to move to store brands and value channels, although they were reducing their shopping frequency. Spaniards, who have been among the most optimistic, have not seen that reflected in spending.
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THE BLACK EYED PEAS have tied Usher’s record for the longest successive stay at the top of the Billboard Hot 100 chart with 19 consecutive weeks at #1. “I Gotta Feeling” holds at #1 for 7 weeks and “Boom Boom Pow” spent 12 weeks at #1. This is the longest consecutive stay by a duo or group in the Billboard charts 51 year history. The Black Eyed Peas bypassed Boyz II Men’s 1994 record for successive stay at the top by a duo or group when they hit 17 weeks at #1. The Black Eyed Peas are also the first duo or group with consecutive #1’s on the Mainstream Top 40 chart since Maroon 5 in 2004.

“I Gotta Feeling,” the second single from The E.N.D., sits at #1 on the Top 40 chart. Since its release seven weeks ago, “I Gotta Feeling” has sold over 1.95 million digital downloads. Their first single “Boom Boom Pow” spent 6 weeks at #1 on the Top 40 chart and has sold over 3.8 million digital downloads. “Boom Boom Pow” is the # 1 track on the Nielsen SoundScan’s Year To Date digital tracks chart for 2009.

THE E.N.D., the fifth release from the three-time Grammy Award winning, multi-platinum Interscope recording artist, The Black Eyed Peas, entered the Billboard Top 200 chart at #1 with the group’s highest debut of their career with 304,109 in first-week sales. The E.N.D. is currently #4 on the Billboard Top 200 Chart.

Rolling Stone calls THE E.N.D., “the best thing the Black Eyed Peas have ever recorded” and Entertainment Weekly raves, “pure Top 40 nirvana.” USA Today confirms “it’s booming, electrified pop with plenty of Pow.” Rolling Stone calls “Boom Boom Pow” one of the best summer jams of the past 20 years and People lists “I Gotta Feeling” as their summer pick.

The E.N.D. is The Black Eyed Peas follow up to their 2005 release Monkey Business. With worldwide sales of more than 9 million copies, Monkey Business generated Grammy Awards for “Don’t Phunk With My Heart” and “My Humps.” The Black Eyed Peas have sold over 27 million cds worldwide.

According to the Associated Press, Comcast Corp., the nation’s biggest cable TV systems operator, posted a 53 percent increase in second-quarter profit, helped by higher prices and increased customer spending on video and Internet services. But subscriber growth markedly slowed as the recession’s grip remained tight.

Comcast said it hasn’t seen much sign of an economic rebound, although July fared better than the second quarter. Local advertising remains depressed.

The quarter’s subscriber growth was dampened by the housing slump, jobless rate and competition, as well as a seasonal slowdown due to college students and senior citizen ‘snowbirds’ disconnecting for the summer.
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Coinstar, Inc. announces an agreement with The Kroger Co. to expand the presence of its Redbox fully automated DVD rental kiosks at stores the company operates nationwide. Redbox DVD kiosks are currently available at more than 200 Kroger locations, and more than 2,600 Kroger-operated supermarkets and convenience stores will feature the popular redbox DVD kiosks within the next year.

“Kroger has been a valued customer of Coinstar for a number of years, and we’re very pleased to expand our relationship with this industry leader beyond our self-service coin counting kiosks to now include redbox DVD kiosks,” said Gregg Kaplan, president and chief operating officer of Coinstar, Inc. “Our products are designed to deliver convenience and value to the consumer while increasing foot traffic for our retailers, and we look forward to partnering with Kroger to serve their customers.”

“This partnership with Coinstar will give our customers across the country access to new release DVDs for $1 a night,” said Paul Scutt, senior vice president of Retail Operations for Kroger. “Our shoppers tell us that the redbox kiosks are an easy, convenient and affordable way to watch popular new movies at home with their families.”

The rollout of more than 2,600 redbox DVD kiosks at Kroger and Kroger-operated banner supermarkets and convenience stores nationwide will be completed in 2010.


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