Media and Money

Archive for the ‘ROI’ Category

According to the Associated Press, Comcast Corp., the nation’s biggest cable TV systems operator, posted a 53 percent increase in second-quarter profit, helped by higher prices and increased customer spending on video and Internet services. But subscriber growth markedly slowed as the recession’s grip remained tight.

Comcast said it hasn’t seen much sign of an economic rebound, although July fared better than the second quarter. Local advertising remains depressed.

The quarter’s subscriber growth was dampened by the housing slump, jobless rate and competition, as well as a seasonal slowdown due to college students and senior citizen ‘snowbirds’ disconnecting for the summer.
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Veronis Suhler Stevenson (VSS) announces the publication of its newest Communications Industry Forecast (CIF) covering the years 2003-2013. VSS predicts that total communications spending will decline 1% in 2009 to $882.6 billion, but grow 3.6% per year over the next five years to over $1 trillion making communications the third fastest-growing sector of the U.S. economy over that period. Segments driven by end user spending and targeted marketing services are gaining even as traditional advertising is shrinking.

2008 and 2009 witnessed a major shift in the spending patterns in the communications industry as advertising became the smallest of the four major sectors in 2008 — a first for advertising since VSS began tracking the industry in 1986. While this period culminated a decade-long trend away from traditional advertising vehicles and towards institutional and consumer end-user spending and marketing services, it also highlighted the emergence of institutional and consumer communications as the dominant sectors in U.S. communications spending. VSS forecasts that the institutional sectors and various alternative media segments will drive overall communications spending for the next five years. More specifically, institutional end-user spending will remain the largest and fastest-growing communications sector, rising by 5.6% annually as a result of strong gains in business information services, particularly in the marketing and financial services sub-segments, and the for-profit higher education sub-segment of educational and training media and services. Alternative marketing segments – including branded entertainment and word-of-mouth marketing – will grow at 12.6% annually from 2008-2013 and will contribute to overall marketing services spending growth of 3.4% annually in the period 2008-2013.
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Bing is now the thirteenth most visited site on the Web, according to one measurement, says Business Insider.com.

It has a long way to go before it beats Google and has yet to overtake Yahoo, but since its release Bing.com had more visitors than Digg, Twitter or CNN, according to Compete. I have to admit, I love the commercials.

The guys at Mashable did some quick number crunching:

According to Compete.com, Bing was able to amass 49.57 million unique visitors in its first month as Microsoft’s official search engine. Bing’s traffic trumps that of Digg (38.96 million) Twitter (23 million), and CNN (28.54 million). We want to stress that this focuses on U.S. visitors, since Compete does not track international visits.

Note that Bing already had a huge fire hose of visitors via Live.com, and that Compete’s unique visitors are hardly the best way to measure Bing’s effectiveness — other metrics like comScore’s search reports will be more telling.

Moreover, while Microsoft can easily juice Bing’s traffic via its advertising spree, it’ll be much more interesting to see how Bing is doing later this year.


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