In order to squeeze more money from a slumping ad market, Cablevision Systems Corp. aims to use interactive commercials by showing interactive advertising to about three million digital-television customers next month, becoming the first U.S. cable operator to do so. Customers will use remote controls to click on banners at the bottom of their screens […]Read More Cablevision introduces interactive commercial advertising for TV
(PRNEWSWIRE) MTV turned New York City inside out for the “2009 Video Music Awards” as the network celebrated a legend and brought together the biggest names in music, TV, film and sports. Live from Radio City Music Hall, VMA icon Madonna opened the show and introduced the emotional and heartfelt tribute to Michael Jackson. Janet […]Read More Wrap-Up of the 2009 Video Music Awards
Ruckus Wireless announced Consolidated Communications, a U.S. incumbent local exchange carrier (ILEC), is actively deploying the Ruckus “Smart Wi-Fi” multimedia system as its in-home connectivity standard, enabling wireless IPTV (Internet Protocol Television) for its subscribers. Consolidated Communications includes the Ruckus MediaFlex(TM) gear at no additional charge as part of its popular Digital Video Service.Read More New wireless digital TV from Smart Wi-Fi technology hits U.S.
In short, value-message and recession-themed ads did not break through TV ad clutter at higher than ordinary rates.Read More The impact of value-themed ads | Nielsen Wire
VSS predicts that total communications spending will decline 1% in 2009 to $882.6 billion, but grow 3.6% per year over the next five years to over $1 trillion making communications the third fastest-growing sector of the U.S. economy over that period. Segments driven by end user spending and targeted marketing services are gaining even as traditional advertising is shrinking.Read More Communications forecast for spending
Netflix, Inc., the world’s largest online movie rental service, announces an agreement with Disney-ABC Television Group that will make several of ABC’s most popular TV series available to be streamed instantly from Netflix.Read More Disney parternship allows ABC’s TV shows to be streamed from Netflix
Comic-Con is expected to generate $42 million in spending.Read More Comic-Con expected to bring $42 million to San Diego