Cablevision introduces interactive commercial advertising for TV

In order to squeeze more money from a slumping ad market, Cablevision Systems Corp. aims to use interactive commercials by showing interactive advertising to about three million digital-television customers next month, becoming the first U.S. cable operator to do so. Customers will use remote controls to click on banners at the bottom of their screens […]

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New wireless digital TV from Smart Wi-Fi technology hits U.S.

Ruckus Wireless announced Consolidated Communications, a U.S. incumbent local exchange carrier (ILEC), is actively deploying the Ruckus “Smart Wi-Fi” multimedia system as its in-home connectivity standard, enabling wireless IPTV (Internet Protocol Television) for its subscribers. Consolidated Communications includes the Ruckus MediaFlex(TM) gear at no additional charge as part of its popular Digital Video Service.

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Communications forecast for spending

VSS predicts that total communications spending will decline 1% in 2009 to $882.6 billion, but grow 3.6% per year over the next five years to over $1 trillion making communications the third fastest-growing sector of the U.S. economy over that period. Segments driven by end user spending and targeted marketing services are gaining even as traditional advertising is shrinking.

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