The Nielsen Company reported that U.S. advertising for the first half of 2009 fell 15.4% compared to the first half of 2008. Preliminary figures show that U.S. ad expenditures declined over $10.3 billion to a total spend of $56.9 billion in the first two quarters. Cable Television ad spending was the only medium to show […]Read More Nielsen says, ad spending declines for the first half of 2009
One of the main purposes of advertising is to help consumers decide what products and services they should buy or use. With so many different types of advertising being used today the question becomes what types are considered most helpful, that is they help people decide what products or services to actually purchase and which ones are most likely to be ignored or disregarded? These are some of the results of a new AdweekMedia/The Harris Poll of 2,521 adults surveyed online by Harris Interactive between June 4 and 8, 2009.Read More Which types of advertising are considered most helpful?
In short, value-message and recession-themed ads did not break through TV ad clutter at higher than ordinary rates.Read More The impact of value-themed ads | Nielsen Wire
Expect a 2.4% rebound in newspaper advertising in 2010, and continued single-digit increases over the next several years.Read More Newspaper ad revenue will increase, says forecaster
Nielsen recently surveyed over 25,000 consumers online across more than 50 markets from Europe, Asia Pacific, the Americas and the Middle East on their attitudes toward trust, value and engagement of advertising.Read More Nielsen survey shows consumer’s attitudes toward trust, value and engagement of advertising
Global advertising expenditure across television, newspapers, magazines and radio has recorded a drop of 7.2 percent for the first quarter of 2009.Read More Global advertising spending drops 7.2 percent for Q1 2009
Media and Money: New York Times Co. said in a survey of print subscribers that it’s considering a $5 monthly fee for access to its namesake newspaper’s Web siteRead More New York Times considers charging $5 for monthly subscription