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Posts Tagged ‘Coinstar

Coinstar, Inc. announces an agreement with The Kroger Co. to expand the presence of its Redbox fully automated DVD rental kiosks at stores the company operates nationwide. Redbox DVD kiosks are currently available at more than 200 Kroger locations, and more than 2,600 Kroger-operated supermarkets and convenience stores will feature the popular redbox DVD kiosks within the next year.

“Kroger has been a valued customer of Coinstar for a number of years, and we’re very pleased to expand our relationship with this industry leader beyond our self-service coin counting kiosks to now include redbox DVD kiosks,” said Gregg Kaplan, president and chief operating officer of Coinstar, Inc. “Our products are designed to deliver convenience and value to the consumer while increasing foot traffic for our retailers, and we look forward to partnering with Kroger to serve their customers.”

“This partnership with Coinstar will give our customers across the country access to new release DVDs for $1 a night,” said Paul Scutt, senior vice president of Retail Operations for Kroger. “Our shoppers tell us that the redbox kiosks are an easy, convenient and affordable way to watch popular new movies at home with their families.”

The rollout of more than 2,600 redbox DVD kiosks at Kroger and Kroger-operated banner supermarkets and convenience stores nationwide will be completed in 2010.

Redbox1With more subscribers choosing DVD-by-mail service, Netflix Inc. is one of the few companies to prosper during the worst U.S. recession in 70 years. However, Netflix CEO Reed Hastings still has something to worry about: an even cheaper DVD rental service run by one of his former lieutenants.

Redbox has emerged as the largest operator of DVD-rental kiosks, with more than 15,400 vending machines set up to dispense $1-per-day discs in supermarkets and discount stores.

I remember when I first saw a Redbox machine outside of a McDonald’s. I thought, “boy, these guys will put anything, anywhere just to get a quick buck.” This is exactly what Redbox had in mind.

According to AP reports
, Redbox opens an average of one kiosk per hour to lure budget-conscious consumers, Hastings is concerned that this upstart might upstage Netflix, whose cheapest mail-order plan costs $5 for two movie rentals in a month.
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