Media and Money

Posts Tagged ‘FOX

Paula Abdul, singer, dancer, choreographer and to this generation-the sweet judge from American Idol announces she is leaving the popular FOX t.v. show in a series of Twitter posts late last night.

With sadness in my heart, I’ve decided not to return to #IDOL. I’ll miss nurturing all the new talent, but most of all being a part of a show that I helped from day1 become an international phenomenon. What I want to say most, is how much I appreciate the undying support and enormous love that you have showered upon me. It truly has been breathtaking, especially over the past month. I do without any doubt have the BEST fans in the entire world and I love you all.

According to Bloomberg.com, Abdul, who topped Billboard’s music charts in the 1980s and 1990s with her own work, was a founding judge on the show when it debuted on News Corp.’s Fox television network in June 2002. “Idol” producers have re-signed host Ryan Seacrest for the next season to begin in January at a cost of $30 million during three years.

“American Idol” averaged 26.4 million nightly viewers this season before the final week, according to Nielsen Co., giving Fox the highest ratings in the 18-to-49 group, which is coveted by advertisers.

meredith_magazines

Meredith Corporation which owns 25 magazines, 26 websites and 12 CBS, NBC and Fox local stations, has taken a strategic stake in The Hyperfactory, a New Zealand-based mobile marketing company. The US media company now owns 19.9 percent of The Hyperfactory.

The investment enhances the services and capabilities of Meredith Integrated Marketing, the company’s business-to-business unit that provides leading corporations and brands with custom print and online communications for their customers. It also accelerates Meredith’s consumer brand efforts in the mobile space.

“Joining forces with The Hyperfactory provides Meredith Integrated Marketing with access to the fast-growing mobile category and complements our recent acquisitions in the digital marketing space,” says Jack Griffin, President of the Meredith Publishing Group. “The Hyperfactory’s capabilities fall directly in line with our strategic goals and present significant opportunities for our business-to-business engagements.”
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MediaWeek reports Fox’s telecast of the 2009 Major League Baseball All-Star Game delivered an average audience of 14.6 million viewers, making it the most-watched midsummer classic since 2002.mlb all stars

Tuesday night’s contest now stands as the sixteenth most-watched sporting event of 2009 since Super Bowl XLIII, which drew a record 98.7 million viewers to NBC on Feb. 1. Also putting up big numbers this year were: the NCAA National Championship Game (17.6 million); the Kentucky Derby (16.3 million); Game 4 of the NBA Finals and the Daytona 500 (both drew 16 million).

(Counting the 10 NFL Playoffs that aired in January on Fox, CBS and NBC, the All-Star Game ranks 16th among all sports telecasts in 2009. For instance, the Jan. 18 Ravens-Steelers AFC Championship on CBS averaged 40.6 million viewers, while Fox’s presentation of the Eagles-Cardinals NFC Championship drew 38.4 million viewers. All told, the NFL Playoffs drew an average audience of 29.9 million viewers.)
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mlballstarI have to say I was not impressed with Fox’s coverage of the 2009 MLB All-Star game. I tweeted and Facebooked during the entire game. First, fans were not happy that the game was believed to start at 8:00 p.m. but did not actually get underway until 8:50 p.m. We didn’t know if it was a time zone thing or if the network was just trying to get us to watch the pre-game fluff. I enjoyed it all, but it seemed to go on forever and it slowed down the momentum. Also, the fans were annoyed by Joe Buck for some reason. He even became a trending topic on Twitter. The best part of the night for me (besides cheering on the six Boston Red Sox players-Congrats fellas) was watching President Obama “chill” in the press box, talking baseball with Joe Buck and Tim McCarver. As a communicator, I love watching him interact with the press. One of the announcers seemed to not be interested at all in talking to him, but by the end of the segment, he was asking could the president stay another segment.
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