Media and Money

Archive for the ‘Opportunities’ Category

Oxygen-which is starting to become one of my new favorite networks- has a few new originals, a handful of new projects in development along with several returning and new series.

PHOTO CREDIT: Getty Images

Three new Oxygen original series with premiere dates:

  • Tori & Dean: sTORIbook Weddings – Series premieres tomorrow at 10p from World of Wonder Productions.
  • The World According to Paris – Docu-series follows Paris Hilton and her most important people. Premieres June 1 at 10p from A. Smith & Co.
  • The Glee Project – Ten-episode competition series from Ryan Murphy, the creator and executive producer of FOX’s Glee where talented performers compete for a guest starring role on Glee. Series opens June 12 at 9p produced by Ryan Murphy Television and Embassy Row.
  • Oxygen’s new series in development: Read the rest of this entry »

    While trying to explain to my friends why the NBC and Comcast merger was bad for this country, they all thought that this would have not effect on anything from pricing to programming.

    I was shocked, alarmed then frightened to learn that Keith Olbermann has left MSNBC. His final sign-off damn near brought me to tears. On a personal note, Keith Olbermann, Rachel Maddow-and sometimes Chris Matthews kept me sane through the 2008 presidential election.

    This is scary because now it seems like any voice that opposes the views of Comcast can easily be taken away from the general public. This could lead to biased, tainted and unfair/unbalanced reporting. While we don’t know for sure why Olbermann left MSNBC, it is suspiciously coincidental that he was let go immediately after the merger was approved by the FCC. Damn shame too because I didn’t think we would see any effects until at least after January 28th. Countdown with Keith Olbermann would have called that BS from a mile away, but now we have no one as vigilant as Olbermann to call out the BS, state the obvious when the obvious has been ignored.

    I am worried about getting another viewpoint or perspective. At a time when conservative talk and punditry has the highest ratings ever, I am deeply concerned about having someone speak as strongly as Olbermann about liberal and progressive issues.

    I have signed online petitions and will be on the look out for what’s next for Mr. Olbermann.

    But for now, “Good Night and Good Luck.”

    Watch Olbermann’s Final Sign-off from Countdown:

    Visit for breaking news, world news, and news about the economy

    By Affect Strategies

    Foursquare is a location-based social networking platform that allows users to alert friends, in real-time, of their exact whereabouts using their mobile phone. The first official Foursquare Day will be recognized in more than 100 major cities across the world and encourages users to attend special Foursquare Day events at nearby participating locations. To celebrate this global social media holiday, Affect has highlighted five easy ways that businesses can use this valuable social networking tool to help their businesses increase brand awareness and drive demand for products and/or services to boost sales:

    1. Create incentives for new customers – Even if you are not a restaurant or retail establishment, offering incentives using Foursquare can help to attract new customers to try your product or service. By offering a discount, free demo or complimentary tour to those who ‘check in’ to your company location, businesses can raise awareness, increase customer traffic and capture new business leads.

    2. Give special treatment to the Mayor – Businesses can easily take advantage of the Foursquare users’ obsession to become the ‘Mayor’ of their favorite locations. Foursquare users can become the Mayor by being the person that has checked in to the same location the most. By offering special discounts or limited time free services to their location’s Mayor, businesses can encourage frequent visits to their establishment and encourage loyalty.

    3. Offer promotions, contests and giveaways – One of the most effective ways to create a buzz around your brand on any platform is by offering free or discounted products or services through promotions, contests and giveaways. With Foursquare, implementing these marketing tactics becomes easy. Whether it’s offering a discount to anyone who checks in to your location on a particular day or awarding the first person to check in a free product or service, Foursquare allows companies to attract and reward new and existing customers.

    4. Maximize the success of events – Having a Foursquare check-in at your company events can help to make them more successful and effective. Operating around the users’ locations, Foursquare is one of the few online networks that encourages offline engagement. Company sales and marketing teams can use this network to invite their online prospects to meet them face-to-face at a networking event or tradeshow. Additionally, a Foursquare check-in at an event allows attendees to connect in-person with other users that they follow online, providing an additional incentive to attend the event.

    5. Marketing intelligence –
    Foursquare recently announced a free analytics tool and dashboard that gives businesses access to a plethora of information and statistics about the customers that visit their locations. This information, such as who has checked in and what time they arrived, can provide businesses with valuable insight into the effectiveness of their marketing efforts, allowing them to adjust their strategies accordingly.

    By using Foursquare in these five simple ways, businesses can bridge the gap between online marketing and in-person engagement. The Foursquare phenomenon is only in its nascent stage and this social media platform is changing and will continue to change the way in which businesses market and promote their products and services.

    The Comcast boss, Brian Roberts, said buying control of NBC Universal, General Electric’s media business, made him and his cable group “strategically complete.” This was code to his shareholders, who have worried about him building a media empire ever since he tried to buy Walt Disney, that he’s done shopping, Reuters Breakingviews says.

    But to fully complete the deal, Comcast needs to buy the 49 percent of NBC that is still in G.E.’s hands. And if NBC’s core cable businesses continue growing, the conglomerate’s remaining stake could be worth some $20 billion by the time Mr. Roberts can buy it, Reuters Breakingviews calculates.

    That’s a big chunk of change for Comcast shareholders. But here’s where Comcast’s financial engineers may deserve applause, Reuters Breakingviews says: The deal looks to have been structured in a way that should, if Comcast is willing to be patient and NBC performs, pay for itself.

    Read the full article from the New York Times.

    By Michael White and James Callan

    (Bloomberg) — Walt Disney Co. and General Electric Co.’s NBC Universal named new executives to lead their film studios after falling behind competitors at the box office.

    Adam Fogelson was named chairman of Universal Pictures and Donna Langley co-chairman, the Los Angeles-based studio said yesterday. Burbank, California-based Disney promoted cable- network chief Rich Ross to studio chairman, replacing 38-year company veteran Dick Cook, who resigned last month.

    Disney and Universal occupy the bottom two spots among the six major studios in U.S. and Canadian box-office sales in 2009, a year in which revenue has surged 7.5 percent. Studios are cutting back on the number of movies and grappling with a decline in DVD sales, developments that spotlight disappointments like Disney’s “Confessions of a Shopaholic” and Universal’s “Land of the Lost.”

    “The industry is changing,” Chris Marangi, an analyst with Gabelli & Co. in Rye, New York, said in a phone interview. “There’s fewer films getting produced, there’s pressure on the home entertainment revenue stream and that’s led the studios to examine their cost structure and to be choosier about what pictures get made.”

    Ross, who turns 48 tomorrow, will oversee worldwide production, distribution and marketing for live-action and animated film labels that include Touchstone, Miramax and Pixar, Disney, the world’s largest media company, said yesterday.

    Disney, also the largest theme-park operator, said separately that Ed Grier, 54, retired as president of the Disneyland resort in Anaheim, California, to work on a business venture with his sons.

    Box Office Surge

    U.S. and Canadian box-office sales have risen to $7.96 billion this year from $7.4 billion, according to Los Angeles- based researcher Box-Office. Time Warner Inc., the box-office leader in 2008, is in first again this year with $1.61 billion in sales and 20 percent of the market, according to Box Office Mojo, which also tracks receipts.

    Disney is fifth with $972.1 million in domestic ticket sales, or 12 percent market share, according to Box Office Mojo, based in Sherman Oaks, California. Last year the company was sixth with 11 percent.

    Universal’s $837.2 million in sales so far in 2009 account for 11 percent of the market. Last year the company was fourth with 13 percent.

    Disney’s “Confessions of a Shopaholic” generated $108.3 million worldwide, according to Box Office Mojo. “Jonas Brothers: The 3-D Concert Experience,” took in $23.1 million worldwide.

    Ross, who was president of the Disney Channel, will lead efforts to restore movie-making profit. Disney has agreed to distribute films for Steven Spielberg’s DreamWorks studio and plans to purchase Marvel Entertainment Inc., gaining rights to comic-book characters.

    “He’s done a great job with the network and he’ll continue to focus the studio on franchise pictures,” Marangi said.

    I got my September 2009 issue of Vogue and boy is it large, but this issue is nothing (in terms of volume) compared to the issue I received two years ago. The September 2007 issue of Vogue with Sienna Miller on the cover had a record of 727 pages- the largest and heaviest issue of Vogue ever- coming in at five pounds. Now Vogue and fashion fans get a glimpse of what it takes to put together an issue of the most influential publication in fashion. So all you fashionistas who want to get into fashion- you might want to reconsider after you take a look into what really goes down.

    About the movie
    Anna Wintour, editor of Vogue for 20 years, is the most powerful figure in fashion. Wintour embodies a fascinating contradiction of passion and perfectionism as she reigns over a dizzying array of designers, models, photographers, and editors. Director R.J. Cutler delivers a rare insider account of the nine months leading up to the printing of the highly anticipated September issue of the magazine, which promises to be the biggest one ever. He takes us behind the scenes at fashion week, to Europe and back, on shoots and reshoots, and into closed-door staff meetings, bearing witness to an arduous and sometimes emotionally demanding process. At the eye of this annual fashion hurricane is the two-decade relationship between Wintour and Grace Coddington, incomparable creative director and genius stylist. They are perfectly matched for this age-old conflict between creator and curator. Through them, we see close up the delicate creative chemistry it takes to remain at the top of the ever-changing fashion field. Cutler cleverly deconstructs the creative process as it plays out in the hollowed halls of Vogue, lined with racks of couture. In The September Issue, his access and insight are impressive and make us aware that he is offering us a privileged glimpse into a world many dream about but few see.

    disney and marvel
    In an attempt to attract a wider audience of young males, The Walt Disney Company acquired Marvel Entertainment, Inc.

    According to President and CEO of the Walt Disney Company, Robert Iger, this transaction combines Marvel’s strong global brand and world-renowned library of characters including Iron Man, Spider-Man, X-Men, Captain America, Fantastic Four and Thor with Disney’s creative skills, unparalleled global portfolio of entertainment properties, and a business structure that maximizes the value of creative properties across multiple platforms and territories. Iger believes Ike Perlmutter, the CEO of Marvel Entertainment, and his team have done an impressive job of nurturing those properties and have created significant value and that adding Marvel to Disney’s unique portfolio of brands provides significant opportunities for long-term growth and value creation.

    On the Marvel side, Perlmutter says that Disney is the perfect home for Marvel’s fantastic library of characters given its proven ability to expand content creation and licensing businesses. “This is an unparalleled opportunity for Marvel to build upon its vibrant brand and character properties by accessing Disney’s tremendous global organization and infrastructure around the world,” says Perlmutter

    Under the deal, Disney will acquire ownership of Marvel including its more than 5,000 Marvel characters. Mr. Perlmutter will oversee the Marvel properties, and will work directly with Disney’s global lines of business to build and further integrate Marvel’s properties.

    Take a look at the top ten list of potential movies that Marvel fans will be sure to dread.

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