Media and Money

Posts Tagged ‘magazine


In 2009, 275 new magazines were launched while 428 ceased publication, according to MediaFinder.com– the largest online database of U.S. and Canadian publications. Regional magazines topped the list of new launches with 21 new titles, such as Maine Magazine and B-metro Birmingham, while it also topped the list of ceased publications (34), with titles such Atlanta Life and Denver Living.

The next largest category for new magazine launches in 2009 was Health, with 15 new titles, including Scottsdale Health and Natural Awakenings (Port Charlotte, FL). Another top category for new magazine launches was Food, with 14 new magazines such as Food Network Magazine, Edible Queens, and Sandra Lee Semi-Homemade.

“Despite the difficult year for the magazine industry, more than 275 magazines launched in 2009 – showing there is still strength in the regional, health, and food categories, with Food Network Magazine reporting more than 1 million readers,” said Trish Hagood, President of Oxbridge Communications, publishers of MediaFinder.com.

“Yet, at the same time, Gourmet Magazine, with a circulation of 977,000, founded in 1941, folded. And, sadly, many magazines were forced to abandon their print products, including Blender, Vibe, Purpose Driven Connection, and Giant.”

MediaFinder also reported the top categories for ceased publications in 2009. In addition to regional magazines, business magazines lead the list of ceased publications, with 16 publications including BusinessWeek Small Biz, Conde Nast Portfolio, and Fortune Small Business. Other large categories for ceased magazines include lifestyle and real estate magazines, with 14 ceased titles. The Home magazine category also experienced a decline with Country Home, Southern Accents, and Metropolitan Home folding in 2009.

I got my September 2009 issue of Vogue and boy is it large, but this issue is nothing (in terms of volume) compared to the issue I received two years ago. The September 2007 issue of Vogue with Sienna Miller on the cover had a record of 727 pages- the largest and heaviest issue of Vogue ever- coming in at five pounds. Now Vogue and fashion fans get a glimpse of what it takes to put together an issue of the most influential publication in fashion. So all you fashionistas who want to get into fashion- you might want to reconsider after you take a look into what really goes down.

About the movie
Anna Wintour, editor of Vogue for 20 years, is the most powerful figure in fashion. Wintour embodies a fascinating contradiction of passion and perfectionism as she reigns over a dizzying array of designers, models, photographers, and editors. Director R.J. Cutler delivers a rare insider account of the nine months leading up to the printing of the highly anticipated September issue of the magazine, which promises to be the biggest one ever. He takes us behind the scenes at fashion week, to Europe and back, on shoots and reshoots, and into closed-door staff meetings, bearing witness to an arduous and sometimes emotionally demanding process. At the eye of this annual fashion hurricane is the two-decade relationship between Wintour and Grace Coddington, incomparable creative director and genius stylist. They are perfectly matched for this age-old conflict between creator and curator. Through them, we see close up the delicate creative chemistry it takes to remain at the top of the ever-changing fashion field. Cutler cleverly deconstructs the creative process as it plays out in the hollowed halls of Vogue, lined with racks of couture. In The September Issue, his access and insight are impressive and make us aware that he is offering us a privileged glimpse into a world many dream about but few see.

The Associated Press reports that the InterMedia Partners has purchased the assets of Vibe, the popular hip-hop and urban culture magazine that shut down in June amid a sharp decline in advertising revenue.

Terms of the deal were not disclosed.

InterMedia, a private equity fund focused on the media industry, said it has partnered with Uptown Media Group, an InterMedia portfolio company that publishes Uptown Magazine, and Blackrock Digital, an interactive media sales and marketing firm, to buy the assets of Vibe and Vibe.com.

The companies plan to relaunch Vibe Magazine, which was founded in 1993 by legendary producer Quincy Jones, in November or December of this quarter and will publish the magazine quarterly next year. The Vibe.com Web site will be relaunched immediately.

meredith_magazines

Meredith Corporation which owns 25 magazines, 26 websites and 12 CBS, NBC and Fox local stations, has taken a strategic stake in The Hyperfactory, a New Zealand-based mobile marketing company. The US media company now owns 19.9 percent of The Hyperfactory.

The investment enhances the services and capabilities of Meredith Integrated Marketing, the company’s business-to-business unit that provides leading corporations and brands with custom print and online communications for their customers. It also accelerates Meredith’s consumer brand efforts in the mobile space.

“Joining forces with The Hyperfactory provides Meredith Integrated Marketing with access to the fast-growing mobile category and complements our recent acquisitions in the digital marketing space,” says Jack Griffin, President of the Meredith Publishing Group. “The Hyperfactory’s capabilities fall directly in line with our strategic goals and present significant opportunities for our business-to-business engagements.”
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AP reports advertising forecaster, Magna, predicts that the worst is over for the U.S. ad slump but that across-the-board revenue growth won’t resume until well into 2011.

Magna, a unit of the Interpublic Group of Cos., estimated second-quarter ad revenue fell by 18 percent and said revenue will fall 14.5 percent for the year — the worst showing since the Great Depression.

“The economy accounts for the bulk of that decline,” said Brian Wieser, Magna’s global director of forecasting. “Every sector is being pulled down by this decline, every media that takes ad support.”
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Global advertising expenditure across television, newspapers, magazines and radio has recorded a drop of 7.2 percent for the first quarter of 2009 compared to the first quarter of 2008, according to a global advertising trends report released by research company Nielsen.

The report, Global AdView Pulse, reveals that the global economic crisis is taking its toll on the ad sector, with European countries taking the hardest hit, especially Spain (-28.2%), Ireland (-21.2%), Italy (-19.1%) and the UK (-14.7%). In North America, the US was down 12.7 percent. Declines in global ad spend were stemmed somewhat, however, by the Asia Pacific region which posted only 2.3 percent reduction versus first quarter 2008. In Asia-Pacific, Indonesia showed the greatest growth because of the elections with an increase of 19.1 percent, and China maintained growth but to a much lesser degree (+2.5%).
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