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Posts Tagged ‘magazine launch


In 2009, 275 new magazines were launched while 428 ceased publication, according to MediaFinder.com– the largest online database of U.S. and Canadian publications. Regional magazines topped the list of new launches with 21 new titles, such as Maine Magazine and B-metro Birmingham, while it also topped the list of ceased publications (34), with titles such Atlanta Life and Denver Living.

The next largest category for new magazine launches in 2009 was Health, with 15 new titles, including Scottsdale Health and Natural Awakenings (Port Charlotte, FL). Another top category for new magazine launches was Food, with 14 new magazines such as Food Network Magazine, Edible Queens, and Sandra Lee Semi-Homemade.

“Despite the difficult year for the magazine industry, more than 275 magazines launched in 2009 – showing there is still strength in the regional, health, and food categories, with Food Network Magazine reporting more than 1 million readers,” said Trish Hagood, President of Oxbridge Communications, publishers of MediaFinder.com.

“Yet, at the same time, Gourmet Magazine, with a circulation of 977,000, founded in 1941, folded. And, sadly, many magazines were forced to abandon their print products, including Blender, Vibe, Purpose Driven Connection, and Giant.”

MediaFinder also reported the top categories for ceased publications in 2009. In addition to regional magazines, business magazines lead the list of ceased publications, with 16 publications including BusinessWeek Small Biz, Conde Nast Portfolio, and Fortune Small Business. Other large categories for ceased magazines include lifestyle and real estate magazines, with 14 ceased titles. The Home magazine category also experienced a decline with Country Home, Southern Accents, and Metropolitan Home folding in 2009.

These days, magazines are dissolving left and right. It’s great to hear a publication being launched with high expectation for success.

GQ is the latest Condé Nast title to expand into China. Jonathan Newhouse, chairman of Condé Nast International, said in a statement that the monthly magazine will begin publishing in October. It will be produced by Condé Nast under a copyright cooperation agreement with the China News Service. “GQ is a flagship title of Condé Nast. We believe the magazine will be a success in the Chinese market,” said Newhouse.

The market could be a huge one for the men’s title, considering the country’s population of 1.3 billion, and the abundance of male only children born after the country implemented its family planning policy in the Seventies. The wealthier, city-dwelling young men are often referred to by market research firms as “Little Emperors” with a voracious appetite for luxury goods and designer brands. GQ is the fourth Condé Nast title to appear in the region after Vogue, Self and Modern Bride.


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