Media and Money

Posts Tagged ‘social media

Facebook announced that it has agreed to acquire FriendFeed, the innovative service for sharing online. As part of the agreement, all FriendFeed employees will join Facebook and FriendFeed’s four founders will hold senior roles on Facebook’s engineering and product teams.
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Twitter Ticker
At the end of every month, I will compile a list of the most engaging Twitter profiles as they relate to the business of media. It’s not always about having the most followers- that is so over-rated especially when the follower/following ratio is not 1:1. Instead, I will highlight a variety of media profiles that effectively use the social networking platform to help others though conversation and participation. These Tweople offer the best advice, are active users, and are great for connecting and online networking.

Increase your Twitter capital by following:
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meredith_magazines

Meredith Corporation which owns 25 magazines, 26 websites and 12 CBS, NBC and Fox local stations, has taken a strategic stake in The Hyperfactory, a New Zealand-based mobile marketing company. The US media company now owns 19.9 percent of The Hyperfactory.

The investment enhances the services and capabilities of Meredith Integrated Marketing, the company’s business-to-business unit that provides leading corporations and brands with custom print and online communications for their customers. It also accelerates Meredith’s consumer brand efforts in the mobile space.

“Joining forces with The Hyperfactory provides Meredith Integrated Marketing with access to the fast-growing mobile category and complements our recent acquisitions in the digital marketing space,” says Jack Griffin, President of the Meredith Publishing Group. “The Hyperfactory’s capabilities fall directly in line with our strategic goals and present significant opportunities for our business-to-business engagements.”
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By Kara Swisher, All Things Digital

ning-ssNing has raised $15 million more, a round that is valuing the social networking start-up at an eye-popping $750 million valuation.

In its last fundraising $60 million round a little more than a year ago, Ning was valued at $500 million.
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by Abbey Klaassen, Advertising Age

Twitter’s been the toast of TV news programs, daytime talk shows, magazine editors and newspaper reporters. But what’s all that chatter worth?

According to news-monitoring service VMS, a cool $48 million over the past 30 days. (That’s half of what Microsoft plans to spend marketing its biggest product launch of the year, Bing.)

Twitter received almost 3 billion impressions — 2.73 billion, to be exact — in the past month, a time period that doesn’t even include the frenzied weeks in April in which Oprah and Ellen weighed in on the micro-blogging service. TV contributed to 57% of the PR value, newspapers 37% and magazines 5%. Incidentally, Fox News bested CNN in terms of total PR value delivered by its Twitter mentions, although CNN dropped the name more often.
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