Archive for August 2009
In an attempt to attract a wider audience of young males, The Walt Disney Company acquired Marvel Entertainment, Inc.
According to President and CEO of the Walt Disney Company, Robert Iger, this transaction combines Marvel’s strong global brand and world-renowned library of characters including Iron Man, Spider-Man, X-Men, Captain America, Fantastic Four and Thor with Disney’s creative skills, unparalleled global portfolio of entertainment properties, and a business structure that maximizes the value of creative properties across multiple platforms and territories. Iger believes Ike Perlmutter, the CEO of Marvel Entertainment, and his team have done an impressive job of nurturing those properties and have created significant value and that adding Marvel to Disney’s unique portfolio of brands provides significant opportunities for long-term growth and value creation.
On the Marvel side, Perlmutter says that Disney is the perfect home for Marvel’s fantastic library of characters given its proven ability to expand content creation and licensing businesses. “This is an unparalleled opportunity for Marvel to build upon its vibrant brand and character properties by accessing Disney’s tremendous global organization and infrastructure around the world,” says Perlmutter
Under the deal, Disney will acquire ownership of Marvel including its more than 5,000 Marvel characters. Mr. Perlmutter will oversee the Marvel properties, and will work directly with Disney’s global lines of business to build and further integrate Marvel’s properties.
This month, I will highlight some of the top-notch Twitter PR and marketing profiles that have found a way to combine their work, passion and expertise with social media/Web 2.0 in order to help others.
Dan Schawbel is a leading personal branding expert for Gen-Y. He is the author of Me 2.0: Build a Powerful Brand to Achieve Career Success, as well as the publisher of the Personal Branding Blog and Personal Branding Magazine. He is one of those tweople who genuinely cares about his readers because he is always offering advice on how to improve their online presence and personal brand. Follow Dan for job searches, personal branding tips and advice, along with opinions and updates.
Sarah Evans is a public relations and new media consultant at Sevans Strategy. She is also a guest writer on Mashable.com. A self-described “social media freak,” she initiated and moderates #journchat, the top-trending weekly live chat between PR professionals, journalists and bloggers on the microblogging platform, Twitter. If you are a PR pro or writer, #journchat on Twitter is the place to be on a Monday night from 6 p.m. – 9 p.m. In July, Sarah turned a one-night fund raising effort into a three-week campaign drive raising more than $160,000 for a Community Crisis Center in Chicago, Illinois using social media.
Ryan is new to Twitter, but that doesn’t make him new to PR and social media networking. As I interned at Hope-Beckham Inc. in Atlanta, GA, Ryan always passed along industry news from PR publications to job listings. I really looked up to him. What makes Ryan even more cool is that he volunteers for Kate’s Club, which is one of my favorite non-profits. He is a PR pro, a do-gooder and OK you got me…he’s a Red Sox fan.
I hate eNewsletters, but I absolutely love the Sports Marketing and PR Pros Latest LinkedIn Newsletter from one of my favorite Tweople, @JoeFav. The Sports Marketing and PR Pros eNewsletter is designed to help its readers connect with up and coming brands, find careers through unique job postings, and even helps other blogs become more successful by suggesting new sites to check out. Funny how when I mention some of the top bloggers for sports and/or PR, Joe Favorito always comes up. I follow all of his social media profiles and he is totally approachable-in a social media sense. I am always anxious to see what he will post next.
Joe Cockrell is a journalist-turned-PR pro who works with non-profits and start-ups. He is also the founder of a new modern nonprofit organization called “I Should Be In The News.” ISBITN is a nationwide community service provided by a network of volunteer PR and media professionals in which I also participate. Our mission is simple: to share the stories of the public mainly non-profit organizations.
Feel free to list some of your favorite Twitter profiles who are set to do good in order to help others.
Who would’ve thought Tiny and Toya would make BET history. Well, the network enjoyed a huge night in the ratings on Tuesday, August 25, as the season finale of TINY & TOYA, attracted more than 1.9 million total viewers. TINY & TOYA finished the season with an average of 1.8M viewers, making it the #1 original series in BET history, according to Nielsen Media Research.
The blockbuster night was capped off by the season premiere of the spin-off series, FRANKIE & NEFFE, which garnered 1.9 million total viewers. The premiere of FRANKIE & NEFFE stands as the #2 series debut in BET history. I have to admit, I was one of those viewers. I wonder, what is it about these shows that make it so appealing and captures such a huge audience?
I like to think of these shows like a bad accident, it’s hard NOT to watch. Nevertheless, they are making money, and maybe sometimes that is all that matters.
What do you think?
Nielsen reports although the global economy may be on the verge of recovery, it has not yet translated into improved consumer spending or confidence, although consumers in the emerging countries – Brazil, India and China – seem to be more optimistic than others and are loosening their purse strings ever so slightly, according to the new edition of the Nielsen Economic Current.
In the U.S., consumers remain skittish. Shifts to private label brands continued at a strong pace, as they have for the last eight months, while consumers are shopping less frequently and spending less per trip. Canadians, on the other hand, are spending more per trip, and are taking advantage of retail promotions. Unlike in the U.S., private label brands are struggling to gain share as national brands step up promotional activity.
In Europe, the French remain relatively unchanged in their shopping. Value channels continued to see growth and more retailers were selling on promotion, leading to a modest increase in the amount spent per trip. Germans showed very little change in the number of shopping trips they took, nor did they increase or decrease how much they spent. Unit sales increased, however. In the UK, sales volume improved slightly from the previous month, while budget store brands’ growth slowed as consumers began returning to premium brands. British shoppers were also spending slightly more per trip. Italians continued to move to store brands and value channels, although they were reducing their shopping frequency. Spaniards, who have been among the most optimistic, have not seen that reflected in spending.
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On the heels of last Thursday’s record-setting launch of Lifetime Television’s hit unscripted series Project Runway, Drop Dead Diva, the Network’s all-new, one-hour comedic drama series, delivered its highest ratings ever last night among Women 18-49 (1.8), a 16% increase over the season-to-date average, and Women 25-54 (2.0), a 13% increase over the season-to-date average. The Series, which airs Sundays at 9 PM ET/PT and stars break-out actress Brooke Elliott and popular comedienne Margaret Cho, averaged nearly 3 million Total Viewers (2,903,430 P2+), up 7% versus its season-to-date average and posted a 2.4 Household rating, up 10% from its season-to-date average.
Last week’s eagerly anticipated launch of Project Runway on Lifetime was a resounding success. The award-winning series generated a 3.2 rating among W18-49 (a 28% increase over the series’ season five premiere) and a 3.3 rating in Households (up 32% from the season five premiere) on August 20, at 10PM ET/PT. The debut of Project Runway was the highest rated and most watched series premiere in both the Network’s and program’s history in key demos, and it was the highest rated and most watched competitive reality premiere in ad-supported cable for 2009 in the major demos.
Its companion series, Models of the Runway, which premiered at 11PM ET/PT, generated a 1.4 rating among W18-49 and a 1.6 Household rating, averaging 1.9 million Total Viewers. Lifetime kicked off the launches of Project Runway and Models of the Runway with the two-hour special, Project Runway: All-Star Challenge at 8PM ET/PT, which secured a 2.2 rating in W18-49 and a 2.3 Household rating, and averaged 2.9 million Total Viewers. Lifetime dominated the night from 8 to 11:30 PM, as it ranked as the number one rated and most watched ad-supported cable network across key demos: W18-34, W18-49, W25-54, W18+, A18-34 and A18-49. Lifetime also out-delivered all broadcast networks in Prime among W18-34 last Thursday.