Disney buys Marvel for $4 billion

In an attempt to attract a wider audience of young males, The Walt Disney Company acquired Marvel Entertainment, Inc. According to President and CEO of the Walt Disney Company, Robert Iger, this transaction combines Marvel’s strong global brand and world-renowned library of characters including Iron Man, Spider-Man, X-Men, Captain America, Fantastic Four and Thor with […]

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Which types of advertising are considered most helpful?

One of the main purposes of advertising is to help consumers decide what products and services they should buy or use. With so many different types of advertising being used today the question becomes what types are considered most helpful, that is they help people decide what products or services to actually purchase and which ones are most likely to be ignored or disregarded? These are some of the results of a new AdweekMedia/The Harris Poll of 2,521 adults surveyed online by Harris Interactive between June 4 and 8, 2009.

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Reality TV brings high ratings to Lifetime

On the heels of last Thursday’s record-setting launch of Lifetime Television’s hit unscripted series Project Runway, Drop Dead Diva, the Network’s all-new, one-hour comedic drama series, delivered its highest ratings ever last night among Women 18-49 (1.8), a 16% increase over the season-to-date average, and Women 25-54 (2.0), a 13% increase over the season-to-date average. […]

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