In an attempt to attract a wider audience of young males, The Walt Disney Company acquired Marvel Entertainment, Inc. According to President and CEO of the Walt Disney Company, Robert Iger, this transaction combines Marvel’s strong global brand and world-renowned library of characters including Iron Man, Spider-Man, X-Men, Captain America, Fantastic Four and Thor with […]Read More Disney buys Marvel for $4 billion
This month, I will highlight some of the top-notch Twitter PR and marketing profiles that have found a way to combine their work, passion and expertise with social media/Web 2.0 in order to help others. @DanSchawbel Dan Schawbel is a leading personal branding expert for Gen-Y. He is the author of Me 2.0: Build a […]Read More Media and Money: Top-Notch Twitter Ticker for August
Who would’ve thought Tiny and Toya would make BET history. Well, the network enjoyed a huge night in the ratings on Tuesday, August 25, as the season finale of TINY & TOYA, attracted more than 1.9 million total viewers. TINY & TOYA finished the season with an average of 1.8M viewers, making it the #1 […]Read More Tiny & Toya make BET history, so does Frankie & Neffe
One of the main purposes of advertising is to help consumers decide what products and services they should buy or use. With so many different types of advertising being used today the question becomes what types are considered most helpful, that is they help people decide what products or services to actually purchase and which ones are most likely to be ignored or disregarded? These are some of the results of a new AdweekMedia/The Harris Poll of 2,521 adults surveyed online by Harris Interactive between June 4 and 8, 2009.Read More Which types of advertising are considered most helpful?
Nielsen reports although the global economy may be on the verge of recovery, it has not yet translated into improved consumer spending or confidence, although consumers in the emerging countries – Brazil, India and China – seem to be more optimistic than others and are loosening their purse strings ever so slightly, according to the […]Read More Consumer confidence improving in emerging countries
Bloomberg reports that Google Inc.’s YouTube will let users get a portion of the site’s advertising revenue when a video goes “viral” and draws a wide audience. A clip will qualify for the program if it meets certain criteria, including the number of views and its so-called virality, the company said today. Users who regularly […]Read More If your video goes viral, you can make money on YouTube
On the heels of last Thursday’s record-setting launch of Lifetime Television’s hit unscripted series Project Runway, Drop Dead Diva, the Network’s all-new, one-hour comedic drama series, delivered its highest ratings ever last night among Women 18-49 (1.8), a 16% increase over the season-to-date average, and Women 25-54 (2.0), a 13% increase over the season-to-date average. […]Read More Reality TV brings high ratings to Lifetime