Posts Tagged ‘Nielsen’
Now that fashion week in New York City has come to an end, it is interesting to note what really influences buying decisions when it comes to fashion and beauty brands. Despite the recession-which is allegedly over-people are still driven to buy products that make them look and feel good.
For 44% of global respondents, Read the rest of this entry »
Good news for marketers. The Nielsen Company and Facebook join forces to help marketers better use the Internet to develop and market new products according to statements from Nielsen.
The alliance combines Facebook’s global consumer reach with Nielsen’s market research expertise to provide better insight and information to marketers around the world.
First, the companies will roll out with Nielsen BrandLift, a product designed to provide marketers with effectiveness measurement for Facebook advertising. It will launch in the U.S. with select test partners this week and roll out to all Facebook advertisers in the coming months. BrandLift uses opt-in polls on Facebook’s homepage to measure consumer attitudes and purchase intent from display advertising that has appeared on the site.
“Facebook is an increasingly vital link between consumers and brands,” said John Burbank, CEO of Nielsen’s online division. “We will now be able to add deep knowledge of this important social network to our unmatched media measurement and consumer insight across all three screens. Together we will be able to provide the missing elements to clients seeking better understanding of how Web content and online advertising affect consumer behavior.”
“Nielsen is the leader in measurement and is an excellent partner for us as we look to provide marketers with richer ad effectiveness data,” said Sheryl Sandberg, COO of Facebook. “The combination of our unique ability to quickly and effectively poll a sample of our more than 300 million users and Nielsen’s expertise in data analysis will give marketers access to powerful data they can use to understand and improve current and future campaigns.”
A new report from Nielsen shows the overall online video usage and top online brands ranked by video streams for August 2009. Year-over-year, unique viewers, total streams, streams per viewer and time per viewer were up, led by a 41 percent growth in total streams.
Take a look at these numbers:
Overall Online Video Usage (U.S.)
August 2009 | Year-Over-Year | Month-Over-Month
Unique Viewers (000) 139,176 18.00% 2.40%
Total Streams 11,363,819 41.00% 1.50%
Streams per Viewer 81.7 19.60% -0.80%
Time per Viewer (min) 204.9 38.60% -3.20%
Source: The Nielsen Company
Top Online Brands ranked by Video Streams for August 2009 (U.S.)
RANK Video Brand | Total Streams | Unique Viewers
1 YouTube 7,188,638 107,730
2 Hulu 392,545 9,894
3 Yahoo! 226,601 28,402
4 MSN/Live/Bing 180,603 17,244
5 Nickelodeon 158,790 6,376
6 Turner Network 151,606 7,826
7 Fox Interactive 149,304 14,823
8 Disney Online 103,992 9,524
9 MTV Networks 102,021 6,227
10 Blinkx 94,728 425
Source: The Nielsen Company