Media and Money

Posts Tagged ‘Nielsen

Now that fashion week in New York City has come to an end, it is interesting to note what really influences buying decisions when it comes to fashion and beauty brands. Despite the recession-which is allegedly over-people are still driven to buy products that make them look and feel good.

Nielsen conducted a global survey to basically find out what prompts consumers to stock their cabinets with make-up, fragrances and personal care items.

For 44% of global respondents, Read the rest of this entry »

Good news for marketers. The Nielsen Company and Facebook join forces to help marketers better use the Internet to develop and market new products according to statements from Nielsen.

The alliance combines Facebook’s global consumer reach with Nielsen’s market research expertise to provide better insight and information to marketers around the world.

First, the companies will roll out with Nielsen BrandLift, a product designed to provide marketers with effectiveness measurement for Facebook advertising. It will launch in the U.S. with select test partners this week and roll out to all Facebook advertisers in the coming months. BrandLift uses opt-in polls on Facebook’s homepage to measure consumer attitudes and purchase intent from display advertising that has appeared on the site.

“Facebook is an increasingly vital link between consumers and brands,” said John Burbank, CEO of Nielsen’s online division. “We will now be able to add deep knowledge of this important social network to our unmatched media measurement and consumer insight across all three screens. Together we will be able to provide the missing elements to clients seeking better understanding of how Web content and online advertising affect consumer behavior.”

“Nielsen is the leader in measurement and is an excellent partner for us as we look to provide marketers with richer ad effectiveness data,” said Sheryl Sandberg, COO of Facebook. “The combination of our unique ability to quickly and effectively poll a sample of our more than 300 million users and Nielsen’s expertise in data analysis will give marketers access to powerful data they can use to understand and improve current and future campaigns.”

A new report from Nielsen shows the overall online video usage and top online brands ranked by video streams for August 2009. Year-over-year, unique viewers, total streams, streams per viewer and time per viewer were up, led by a 41 percent growth in total streams.

Take a look at these numbers:

Overall Online Video Usage (U.S.)
August 2009 | Year-Over-Year | Month-Over-Month
Unique Viewers (000) 139,176 18.00% 2.40%
Total Streams 11,363,819 41.00% 1.50%
Streams per Viewer 81.7 19.60% -0.80%
Time per Viewer (min) 204.9 38.60% -3.20%
Source: The Nielsen Company

Top Online Brands ranked by Video Streams for August 2009 (U.S.)
RANK Video Brand | Total Streams | Unique Viewers
1 YouTube 7,188,638 107,730
2 Hulu 392,545 9,894
3 Yahoo! 226,601 28,402
4 MSN/Live/Bing 180,603 17,244
5 Nickelodeon 158,790 6,376
6 Turner Network 151,606 7,826
7 Fox Interactive 149,304 14,823
8 Disney Online 103,992 9,524
9 MTV Networks 102,021 6,227
10 Blinkx 94,728 425
Source: The Nielsen Company

The Nielsen Company reported that U.S. advertising for the first half of 2009 fell 15.4% compared to the first half of 2008. Preliminary figures show that U.S. ad expenditures declined over $10.3 billion to a total spend of $56.9 billion in the first two quarters.

Cable Television ad spending was the only medium to show growth through the first six months of the year (+1.5%). The increase is especially significant since Nielsen reported Cable TV ad spending was down 2.7% through the first quarter this year. Spanish Language Cable TV also saw ad spending tick up 0.6%.
The rest of Nielsen’s measured media showed year-to-year declines, ranging from Internet (-1.0%) to Local Sunday Supplements (-45.7%). African-American television (a subset of Network, Cable, Syndicated, and Local), continues to grow, increasing 14.3% through the first six months of 2009.

“While some of the larger categories have cut back spending, we see others that continue to raise the ante on their media investments,” said Annie Touliatos, VP for Nielsen’s advertising information services. “What’s interesting is that we’re not just seeing a rise in spending for recession-friendly products like fast food restaurants. We’re seeing a lot more promotion of technological innovations like smartphones, computer software, and consumer-driven web sites. These advertisers see potential for their products despite our stressed economy and are leveraging advertising to drive their success.”

Read the full 2009 Ad Spending Release from Nielsen

For more than a year, the U.S. consumer hit by the recession has changed the way he or she shops: a focus on value for money has led to some dramatic shifts in behavior that some say will last far beyond the current economic environment. With 80 percent of Americans saying they were stressed due to the economy, savvy retailers and consumer goods manufacturers have shifted their marketing to appeal to consumers watching their money more closely. But have those ads been successful? Nielsen IAG examined 67 such ads from 11 national advertisers and found that the same creative attributes that make for good advertising also make for good value messaging.

In short, value-message and recession-themed ads did not break through TV ad clutter at higher than ordinary rates. In fact, ad recall of the 67 ads evaluated was at rates lower than historical averages for the 11 advertisers. Packaged goods manufacturers saw no decline, while retailers registered minor declines. Financial service, insurance, auto and telecom advertisers posted significant declines.

Read more by Alka Gupta, Senior Vice President, Consumer Goods Research, Nielsen IAG
Are Value-Themed Ads Making an Impact? | Nielsen Wire

According to Nielsen, Myspace.com is moving to become an “entertainment portal,” with the growth to Myspace Music. Since the site’s launch in September 2008, unique visitors to the music.myspace.com subdomain have increased 190 percent — growing from 4.2 million unique visitors to 12.1 million in June 2009. Year-over-year traffic to the URL has increased 1,017 percent.

When comparing unique visitors of the music.myspace.com subdomain to other sites within the music category in June, it ranked third behind AOL Music and Yahoo! Music and ahead of popular music sites like MTV Networks Music and Pandora.com.

Once again, Twitter.com is the fastest growing site, increasing 1,928 percent year-over-year, from 1 million unique visitors in June 2008 to 21 million unique visitors in June 2009–making Twitter the fourth most visited member communities site in June. Facebook continued to lead as the No. 1 U.S. social networking site for the sixth month in a row, with 87.3 million unique visitors in June 2009.

hkg_hong_kong_advertisingNielsen recently surveyed over 25,000 consumers online across more than 50 markets from Europe, Asia Pacific, the Americas and the Middle East on their attitudes toward trust, value and engagement of advertising.

According to the survey, in North America, online consumers under the age of 20 exhibit higher than average degrees of trust in all forms of advertising. North American consumers aged 30–34 are the most likely to trust online advertising. Female consumers in North America are more engaged than males in TV ads in the dimensions of humor, emotion and information, especially when it comes to finding a TV ad emotionally touching. In North America, the oldest consumer group measured (65 and over) is the least engaged with TV advertising by these same dimensions, while the youngest group (under 20) registers the highest level of engagement with online video ads.
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