Media and Money

Posts Tagged ‘sports

Okay, I am not a big fan of video games, but this weekend, one of my best friends put me up on Madden 2010. To him, the release of the very popular video game is like a holiday. He suggested taking time off from work just to play-and although he didn’t-he could not tear himself away from the game. Poor guy 😉madden2010

According to a review of Nielsen’s Video Game Tracking data, the Madden football franchise is still a household name just like Halo, Grand Theft Auto, Call of Duty and Mario.

Here are some interesting facts from the Nielsen Video Game Tracking data review:

  • Madden NFL 10 dominates the sports genre in several metrics, including unaided and aided awareness and definite purchase interest among active gamers.
  • Unaided awareness for Madden NFL 10 for the week of August 2nd is a very robust 14% overall and a whopping 31% among Males 18 to 24. The next highest title mentioned during the same time period, Wii Sports Resort (released July 26), has roughly half the unaided awareness among active gamers (8%).
  • In terms of platform preference, 30% of over 9,200 gamers interested in purchasing Madden NFL 10 indicate Xbox 360 as their system of choice. This outpaces PS3 (23%), PS2 (20%) and Wii (17%).
  • In terms of age, younger gamers (13 to 24) over-index for the Xbox 360 version, with the PS3 skewing older (18 to 34). Gamers 35 to 54 indicate Wii as their preferred platform (24%) just above Xbox 360 (23%), PS2 (22%) and PS3 (19%).
  • Among the always desirable male 18 to 24 gamers, Xbox 360 had the highest platform choice for Madden NFL 10 at 42%, with PS3 (28%) and PS2 (15%) following behind.
  • 22% of gamers interested in purchasing Madden NFL 10 indicate they would either pre-order the game or buy it during the first week of its release. Another 29% indicated they would buy it in new condition after the first week of release, showing that over 50% of interested gamers have a high urgency to purchase the game early.
  • The United Football League announces that HDNet will provide exclusive, broadcast coverage of five of the League’s “Premiere” season games. HDNet will air live weekly games beginning on Saturday, October 10th at 7:00 p.m. Eastern. As previously announced, eight of the UFL’s games will air on VERSUS. The UFL will announce the complete “Premiere” season schedule, television programming and ticket sales information this week.

    “Mark Cuban has been a huge supporter of the UFL from the League’s initial announcement and we are thrilled to be partnering with his television network, HDNet, to broadcast five of our games,” said Frank Vuono, COO of the UFL. “In addition to broadcasting our games, HDNet will provide viewers with a behind-the-scenes look at the UFL’s training camps with additional highlight shows. Through this partnership with HDNet and VERSUS, UFL games will be broadcast nationally to nearly 90 million homes fulfilling our mission of bringing more football to more fans.”

    “This new venture is exciting news for sports fans and HDNet is proud to partner with the UFL to bring this new league to our viewers,” said Mark Cuban, chairman and co-founder of HDNet. “Fans are hungry for more professional football and we’re thrilled to add the UFL to our great roster of championship sports coverage.”

    ESPN localEven though ESPN broadcasts in more than 200 countries, the network is looking to focus more on hometown sports coverage, threatening one of the last strongholds of local newspapers and television stations. I smell a media war brewing.

    ESPN has long dominated the coverage of national athletics, pumping out news and commentary on every major sport (and some not-so-major ones) via an expanding network of cable channels, Web sites and mobile services, reports Brooke Barnes from the New York Times.
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