Media and Money

Posts Tagged ‘media making money

Good news for newspapers. According to a forecast from Borrell Associates, though newspapers will be down this year, expect a 2.4% rebound in newspaper advertising in 2010, and continued single-digit increases over the next several years. By 2014, newspaper ad revenues will be up about 8.7% over 2009 levels. While national newspaper advertising will do just fine, we foresee the greatest growth in local print – going from $8.9 billion this year to $10.1 billion, a 13.4% increase.

I may be one of the few Gen Yers that prefers print newspapers for my original source of information. Of course, I later refer to online publications for the most up-to-date news, but I still believe in the power of print.

Although the journalism field is constantly changing, newspapers are dissolving, and we are in a recession some print publications are making money. See how one newspaper posted a profit for quarter two:
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By Kara Swisher, All Things Digital

ning-ssNing has raised $15 million more, a round that is valuing the social networking start-up at an eye-popping $750 million valuation.

In its last fundraising $60 million round a little more than a year ago, Ning was valued at $500 million.
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By David Benoit, Dow Jones Newswires

Media companies got a much-needed boost in confidence earlier this week from Morgan Stanley analysts, who said the outlook on advertising for the industry is too gloomy, sending shares higher across the board.

The Morgan Stanley analysts, who upped their investment rating on the entire industry to attractive, said the underperformance of media stocks over the past few years means growth in earnings and advertising could spike stock prices.

Specifically, the analysts raised the ratings on Walt Disney Co. and CBS Corp. saying that they are more positive on television usage.
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Media and Money- The Money Making Side of Media

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