Media and Money

Posts Tagged ‘Yahoo

Microsoft Corp. has finally roped Yahoo Inc. into an Internet search partnership, capping a convoluted pursuit that dragged on for years and setting the stage for them to make a joint assault against the dominance of Google Inc.

The 10-year deal gives Microsoft access to the Internet’s second-largest search engine audience, beefing up the software maker’s arsenal as it tries to better confront Google, which is by far the leader in online search and advertising.

While this may be good news for some, Yahoo’s stock still fell 11 percent, the biggest drop since November, after terms of an Internet-search accord with Microsoft Corp. were less favorable than analysts predicted.

Yahoo shareholders may be upset that the company isn’t receiving an upfront payment from Microsoft, which some analysts had expected to be as much as $3 billion, said Benchmark Co.’s Clayton Moran. Yahoo’s projected cost savings and the portion of revenue it keeps from sales of Web ads both fell short of some predictions, he said.
Read the rest of this entry »

By Dina Bass, Bloomberg

yahoo-microsoft Microsoft Corp. and Yahoo! Inc. are close to signing a partnership to collaborate on Internet-search technology and advertising, a bid to challenge Google Inc., two people familiar with the matter said.

The two companies, in talks for the past several months, may reach an agreement as soon as next week.
Read the rest of this entry »

Bing is now the thirteenth most visited site on the Web, according to one measurement, says Business Insider.com.

It has a long way to go before it beats Google and has yet to overtake Yahoo, but since its release Bing.com had more visitors than Digg, Twitter or CNN, according to Compete. I have to admit, I love the commercials.

The guys at Mashable did some quick number crunching:

According to Compete.com, Bing was able to amass 49.57 million unique visitors in its first month as Microsoft’s official search engine. Bing’s traffic trumps that of Digg (38.96 million) Twitter (23 million), and CNN (28.54 million). We want to stress that this focuses on U.S. visitors, since Compete does not track international visits.

Note that Bing already had a huge fire hose of visitors via Live.com, and that Compete’s unique visitors are hardly the best way to measure Bing’s effectiveness — other metrics like comScore’s search reports will be more telling.

Moreover, while Microsoft can easily juice Bing’s traffic via its advertising spree, it’ll be much more interesting to see how Bing is doing later this year.


Online Advertise Here!

Contact Lila at EllaBeePR@gmail.com for advertising inquiries. 404-585-8549

RSS Ella Bee Social Media & Public Relations: Social Media Guru So You Don’t Have to

  • An error has occurred; the feed is probably down. Try again later.

Subscribe to Media and Money Feed

Follow me on Twitter @EllaBeePR- Lila Brown

Alltop: Citizen Journalism Feed

Featured in Alltop

Share This

Bookmark and Share

Add to Technorati Favorites

Add to Technorati Favorites

Media and Money- The Money Making Side of Media

%d bloggers like this: