Posts Tagged ‘Facebook’
Good news for marketers. The Nielsen Company and Facebook join forces to help marketers better use the Internet to develop and market new products according to statements from Nielsen.
The alliance combines Facebook’s global consumer reach with Nielsen’s market research expertise to provide better insight and information to marketers around the world.
First, the companies will roll out with Nielsen BrandLift, a product designed to provide marketers with effectiveness measurement for Facebook advertising. It will launch in the U.S. with select test partners this week and roll out to all Facebook advertisers in the coming months. BrandLift uses opt-in polls on Facebook’s homepage to measure consumer attitudes and purchase intent from display advertising that has appeared on the site.
“Facebook is an increasingly vital link between consumers and brands,” said John Burbank, CEO of Nielsen’s online division. “We will now be able to add deep knowledge of this important social network to our unmatched media measurement and consumer insight across all three screens. Together we will be able to provide the missing elements to clients seeking better understanding of how Web content and online advertising affect consumer behavior.”
“Nielsen is the leader in measurement and is an excellent partner for us as we look to provide marketers with richer ad effectiveness data,” said Sheryl Sandberg, COO of Facebook. “The combination of our unique ability to quickly and effectively poll a sample of our more than 300 million users and Nielsen’s expertise in data analysis will give marketers access to powerful data they can use to understand and improve current and future campaigns.”
By David Martin, Vice President, Primary Research / Sue MacDonald, Research Manager
You’ve probably heard of the Morgan Stanley report that declares “teenagers do not use Twitter,” based on a sample size of one 15 year-old intern named Matthew Robson. Morgan Stanley rightfully disclosed that they do not claim that his study is representational or merits statistical accuracy, so we thought we could provide both with our NetRatings panel of 250,000 U.S. Internet users.
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In from the AP…In a first, but likely not last for Facebook, a retailer is setting up shop inside the popular social-networking site.
Flower and gift retailer 1-800-Flowers.com plans to announce Wednesday it has opened a retail store to let people shop for its products directly through Facebook.
The Carle Place, N.Y.-based company was already a pioneer in using a 1-800 number as its name. The company went online in 1991 and three years later it became the first merchant on AOL.
Now that it gets the majority of its orders online, CEO and founder Jim McCann calls mobile applications and the Facebook store a natural step. The company launched an application for the BlackBerry last fall, and one for the iPhone followed shortly.
Of course, there are still hurdles. It’s hard to find the company’s fan page on Facebook, for example, unless you remember to include the hyphens and the “.com.” This is something 1-800-Flowers.com says it is aware of. But to fix it, Facebook would have to tweak its search capabilities.
It’s difficult to put a dollar figure on Facebook’s benefits to businesses like 1-800-Flowers.com. But what is clear is that more and more companies are keeping up with their customers using social networks. There are roughly 300,000 active fan pages on Facebook, for businesses ranging from Target to McDonald’s.