One of the main purposes of advertising is to help consumers decide what products and services they should buy or use. With so many different types of advertising being used today the question becomes what types are considered most helpful, that is they help people decide what products or services to actually purchase and which ones are most likely to be ignored or disregarded? These are some of the results of a new AdweekMedia/The Harris Poll of 2,521 adults surveyed online by Harris Interactive between June 4 and 8, 2009.Read More Which types of advertising are considered most helpful?
See how one newspaper posted a profit for quarter two with cutting cost.Read More Newspaper posts a $12.2 million profit without cutting cost
Nielsen recently surveyed over 25,000 consumers online across more than 50 markets from Europe, Asia Pacific, the Americas and the Middle East on their attitudes toward trust, value and engagement of advertising.Read More Nielsen survey shows consumer’s attitudes toward trust, value and engagement of advertising