Media and Money

Posts Tagged ‘Twitter

On Thursday 25 March 2010, people in hundreds of cities around the world will come together offline to rally around the important cause of Education by hosting local events to have fun and create awareness. Twestival™ (or Twitter Festival) uses social media for social good. All of the local events are organized 100% by volunteers and 100% of all ticket sales and donations go direct to projects.

On 12 February 2009, the first Twestival Global was held in 202 international cities to support @charitywater, who we saw doing incredible work to help the almost 1 billion or 1 in 6 people in the world that don’t have access to clean and safe drinking water. Over 1,000 volunteers and 10,000 donors fundraised $250k+, which resulted in more than 55 wells in Uganda, Ethiopia and India having a direct impact for over 17,000 people.

LEARN MORE ABOUT THE CAUSE AND HOW TO GET INVOLVED.

By David Martin, Vice President, Primary Research / Sue MacDonald, Research Manager

You’ve probably heard of the Morgan Stanley report that declares “teenagers do not use Twitter,” based on a sample size of one 15 year-old intern named Matthew Robson. Morgan Stanley rightfully disclosed that they do not claim that his study is representational or merits statistical accuracy, so we thought we could provide both with our NetRatings panel of 250,000 U.S. Internet users.
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Twitter Ticker
At the end of every month, I will compile a list of the most engaging Twitter profiles as they relate to the business of media. It’s not always about having the most followers- that is so over-rated especially when the follower/following ratio is not 1:1. Instead, I will highlight a variety of media profiles that effectively use the social networking platform to help others though conversation and participation. These Tweople offer the best advice, are active users, and are great for connecting and online networking.

Increase your Twitter capital by following:
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According to Nielsen, Myspace.com is moving to become an “entertainment portal,” with the growth to Myspace Music. Since the site’s launch in September 2008, unique visitors to the music.myspace.com subdomain have increased 190 percent — growing from 4.2 million unique visitors to 12.1 million in June 2009. Year-over-year traffic to the URL has increased 1,017 percent.

When comparing unique visitors of the music.myspace.com subdomain to other sites within the music category in June, it ranked third behind AOL Music and Yahoo! Music and ahead of popular music sites like MTV Networks Music and Pandora.com.

Once again, Twitter.com is the fastest growing site, increasing 1,928 percent year-over-year, from 1 million unique visitors in June 2008 to 21 million unique visitors in June 2009–making Twitter the fourth most visited member communities site in June. Facebook continued to lead as the No. 1 U.S. social networking site for the sixth month in a row, with 87.3 million unique visitors in June 2009.

Twitter launched a special how-to guide to educate businesses on how to effectively use the social networking service: Twitter 101 for Business.

Every day, millions of people use Twitter to create, discover and share ideas with others. Now, people are turning to Twitter as an effective way to reach out to businesses, too. From local stores to big brands, and from brick-and-mortar to internet-based or service sector, people are finding great value in the connections they make with businesses on Twitter.

If you want to learn what this social networking site can do for your business consider that Twitter is a communications platform that connects businesses and their customers. Now, your business can use the service to quickly share information with people interested in your company, gather real-time market intelligence and feedback, and build relationships with customers, partners and other people who care about your company according to the guide. Individual users can use Twitter to tell a company (or anyone else) that they’ve had a great–or disappointing–experience with a certain company. Consumers can also offer product ideas, and learn about great offers, deals and coupons.

The guide also offers case studies. Here is a Twitter 101 Case Study from @DellOutlet.

by Abbey Klaassen, Advertising Age

Twitter’s been the toast of TV news programs, daytime talk shows, magazine editors and newspaper reporters. But what’s all that chatter worth?

According to news-monitoring service VMS, a cool $48 million over the past 30 days. (That’s half of what Microsoft plans to spend marketing its biggest product launch of the year, Bing.)

Twitter received almost 3 billion impressions — 2.73 billion, to be exact — in the past month, a time period that doesn’t even include the frenzied weeks in April in which Oprah and Ellen weighed in on the micro-blogging service. TV contributed to 57% of the PR value, newspapers 37% and magazines 5%. Incidentally, Fox News bested CNN in terms of total PR value delivered by its Twitter mentions, although CNN dropped the name more often.
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