Media and Money

Posts Tagged ‘communications

Veronis Suhler Stevenson (VSS) announces the publication of its newest Communications Industry Forecast (CIF) covering the years 2003-2013. VSS predicts that total communications spending will decline 1% in 2009 to $882.6 billion, but grow 3.6% per year over the next five years to over $1 trillion making communications the third fastest-growing sector of the U.S. economy over that period. Segments driven by end user spending and targeted marketing services are gaining even as traditional advertising is shrinking.

2008 and 2009 witnessed a major shift in the spending patterns in the communications industry as advertising became the smallest of the four major sectors in 2008 — a first for advertising since VSS began tracking the industry in 1986. While this period culminated a decade-long trend away from traditional advertising vehicles and towards institutional and consumer end-user spending and marketing services, it also highlighted the emergence of institutional and consumer communications as the dominant sectors in U.S. communications spending. VSS forecasts that the institutional sectors and various alternative media segments will drive overall communications spending for the next five years. More specifically, institutional end-user spending will remain the largest and fastest-growing communications sector, rising by 5.6% annually as a result of strong gains in business information services, particularly in the marketing and financial services sub-segments, and the for-profit higher education sub-segment of educational and training media and services. Alternative marketing segments – including branded entertainment and word-of-mouth marketing – will grow at 12.6% annually from 2008-2013 and will contribute to overall marketing services spending growth of 3.4% annually in the period 2008-2013.
Read the rest of this entry »

meredith_magazines

Meredith Corporation which owns 25 magazines, 26 websites and 12 CBS, NBC and Fox local stations, has taken a strategic stake in The Hyperfactory, a New Zealand-based mobile marketing company. The US media company now owns 19.9 percent of The Hyperfactory.

The investment enhances the services and capabilities of Meredith Integrated Marketing, the company’s business-to-business unit that provides leading corporations and brands with custom print and online communications for their customers. It also accelerates Meredith’s consumer brand efforts in the mobile space.

“Joining forces with The Hyperfactory provides Meredith Integrated Marketing with access to the fast-growing mobile category and complements our recent acquisitions in the digital marketing space,” says Jack Griffin, President of the Meredith Publishing Group. “The Hyperfactory’s capabilities fall directly in line with our strategic goals and present significant opportunities for our business-to-business engagements.”
Read the rest of this entry »

The third annual Media and Money conference will be held November 12-13, 2009 at the Roosevelt Hotel in New York City, New York. The conference brings together leading executives and investors shaping today’s media and entertainment landscape. This two-day conference will unite Dow Jones’ financial authority with The Nielsen Company’s media and entertainment expertise to provide an inside look at the emerging connections between these industries.

Guided by the celebrated editorial teams from The Wall Street Journal, Private Equity Analyst, Barron’s, Billboard, The Hollywood Reporter, Adweek, Brandweek, Mediaweek and Editor & Publisher, the Media and Money conference will reveal new strategies for profitability through dynamic panel discussions and high profile keynote interviews.

This conference will offer exclusive information as well as valuable opportunities to network with a distinguished group of dealmakers and financiers.

Media and Money audience profile:
The audience profile is over 350 c-level media, entertainment, technology and communications company executives together with private and public equity, buyout firms, venture capitalists, hedge funds managers, investment bankers, mergers and acquisitions, consultants, lenders, attorneys and other individuals specializing in media and entertainment deals.

Click here to register.


Online Advertise Here!

Contact Lila at EllaBeePR@gmail.com for advertising inquiries. 404-585-8549

RSS Ella Bee Social Media & Public Relations: Social Media Guru So You Don’t Have to

  • An error has occurred; the feed is probably down. Try again later.

Subscribe to Media and Money Feed

Follow me on Twitter @EllaBeePR- Lila Brown

Alltop: Citizen Journalism Feed

Featured in Alltop

Share This

Bookmark and Share

Add to Technorati Favorites

Add to Technorati Favorites

Media and Money- The Money Making Side of Media

%d bloggers like this: