Media and Money

Posts Tagged ‘Bing

Microsoft Corp. has finally roped Yahoo Inc. into an Internet search partnership, capping a convoluted pursuit that dragged on for years and setting the stage for them to make a joint assault against the dominance of Google Inc.

The 10-year deal gives Microsoft access to the Internet’s second-largest search engine audience, beefing up the software maker’s arsenal as it tries to better confront Google, which is by far the leader in online search and advertising.

While this may be good news for some, Yahoo’s stock still fell 11 percent, the biggest drop since November, after terms of an Internet-search accord with Microsoft Corp. were less favorable than analysts predicted.

Yahoo shareholders may be upset that the company isn’t receiving an upfront payment from Microsoft, which some analysts had expected to be as much as $3 billion, said Benchmark Co.’s Clayton Moran. Yahoo’s projected cost savings and the portion of revenue it keeps from sales of Web ads both fell short of some predictions, he said.
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by Abbey Klaassen, Advertising Age

Twitter’s been the toast of TV news programs, daytime talk shows, magazine editors and newspaper reporters. But what’s all that chatter worth?

According to news-monitoring service VMS, a cool $48 million over the past 30 days. (That’s half of what Microsoft plans to spend marketing its biggest product launch of the year, Bing.)

Twitter received almost 3 billion impressions — 2.73 billion, to be exact — in the past month, a time period that doesn’t even include the frenzied weeks in April in which Oprah and Ellen weighed in on the micro-blogging service. TV contributed to 57% of the PR value, newspapers 37% and magazines 5%. Incidentally, Fox News bested CNN in terms of total PR value delivered by its Twitter mentions, although CNN dropped the name more often.
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increase in earningsEconomic experts say the recession is over. I sure hope so, but I rather be patient before I start popping bottles. Regardless, here is a bit of good news to send you into the weekend. Take a look at which companies posted an increase in earnings for quarter two:
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Bing is now the thirteenth most visited site on the Web, according to one measurement, says Business Insider.com.

It has a long way to go before it beats Google and has yet to overtake Yahoo, but since its release Bing.com had more visitors than Digg, Twitter or CNN, according to Compete. I have to admit, I love the commercials.

The guys at Mashable did some quick number crunching:

According to Compete.com, Bing was able to amass 49.57 million unique visitors in its first month as Microsoft’s official search engine. Bing’s traffic trumps that of Digg (38.96 million) Twitter (23 million), and CNN (28.54 million). We want to stress that this focuses on U.S. visitors, since Compete does not track international visits.

Note that Bing already had a huge fire hose of visitors via Live.com, and that Compete’s unique visitors are hardly the best way to measure Bing’s effectiveness — other metrics like comScore’s search reports will be more telling.

Moreover, while Microsoft can easily juice Bing’s traffic via its advertising spree, it’ll be much more interesting to see how Bing is doing later this year.

The New York Times reports that in a direct challenge to Microsoft, Google announced that it is developing an operating system for PCs that is tied to its Chrome Web browser.

The software, called the Google Chrome Operating System, is initially intended for use in the tiny, low-cost portable computers known as netbooks, which have been selling quickly even as demand for other PCs has plummeted. Google said it believed the software would also be able to power full-size PCs.

The move is likely to sharpen the already intense competition between Google and Microsoft, whose Windows operating system controls the basic functions of the vast majority of personal computers.
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