Media and Money

Posts Tagged ‘magazine advertising

old vogue coverFor fashion enthusiasts, September is holiday time for lifestyle and luxury magazines. Once upon a time, the biggest issues of the year were published during the fall season but double-digit percentage declines in advertising has slimmed down the fall fashion issues. Based on publishers’ estimates of September ad pages, released Tuesday, luxury fashion titles, a category that includes Harper’s Bazaar, W, Vogue, Elle and InStyle, are down 27% on average.

According, Time Inc.’s InStyle was the only title to post a year-over-year projected increase, adding six pages, or 2%. The slight increase for the Time Warner title is a fast boost to the record of publisher Connie Anne Phillips, who was named to the post five months ago after 14 years at Vogue. Conde Nast’s W posted the largest decline, off 53%, losing 165 pages of advertising. Hachette Filipacchi’s Elle expects ad pages to drop 21% while Hearst’s Harper’s Bazaar anticipates a 27% decline.
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Bloomberg reports BusinessWeek, the McGraw-Hill Cos. magazine that lost 30 percent of its advertising revenue in the second quarter, is up for sale, according to a person close to the situation.BusinessWeekJune2006

McGraw-Hill hired Evercore Partners Inc., the boutique investment bank founded by Roger Altman, to sell BusinessWeek, sources say.

The recession and competition from the Internet have cut into ad sales at BusinessWeek and competitors. Condé Nast said in April that it was closing its two-year-old Portfolio business magazine after it failed to meet revenue forecasts.

“Magazines are vulnerable to the same decline in advertising revenue that has been hitting the newspaper industry,” said Tom Corbett, a Morningstar Inc. analyst in Chicago. “Because of that, the environment for sales of magazine properties is going to be pretty challenged.”
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