Media and Money

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In 2009, 275 new magazines were launched while 428 ceased publication, according to MediaFinder.com– the largest online database of U.S. and Canadian publications. Regional magazines topped the list of new launches with 21 new titles, such as Maine Magazine and B-metro Birmingham, while it also topped the list of ceased publications (34), with titles such Atlanta Life and Denver Living.

The next largest category for new magazine launches in 2009 was Health, with 15 new titles, including Scottsdale Health and Natural Awakenings (Port Charlotte, FL). Another top category for new magazine launches was Food, with 14 new magazines such as Food Network Magazine, Edible Queens, and Sandra Lee Semi-Homemade.

“Despite the difficult year for the magazine industry, more than 275 magazines launched in 2009 – showing there is still strength in the regional, health, and food categories, with Food Network Magazine reporting more than 1 million readers,” said Trish Hagood, President of Oxbridge Communications, publishers of MediaFinder.com.

“Yet, at the same time, Gourmet Magazine, with a circulation of 977,000, founded in 1941, folded. And, sadly, many magazines were forced to abandon their print products, including Blender, Vibe, Purpose Driven Connection, and Giant.”

MediaFinder also reported the top categories for ceased publications in 2009. In addition to regional magazines, business magazines lead the list of ceased publications, with 16 publications including BusinessWeek Small Biz, Conde Nast Portfolio, and Fortune Small Business. Other large categories for ceased magazines include lifestyle and real estate magazines, with 14 ceased titles. The Home magazine category also experienced a decline with Country Home, Southern Accents, and Metropolitan Home folding in 2009.

The Nielsen Company reported that U.S. advertising for the first half of 2009 fell 15.4% compared to the first half of 2008. Preliminary figures show that U.S. ad expenditures declined over $10.3 billion to a total spend of $56.9 billion in the first two quarters.

Cable Television ad spending was the only medium to show growth through the first six months of the year (+1.5%). The increase is especially significant since Nielsen reported Cable TV ad spending was down 2.7% through the first quarter this year. Spanish Language Cable TV also saw ad spending tick up 0.6%.
The rest of Nielsen’s measured media showed year-to-year declines, ranging from Internet (-1.0%) to Local Sunday Supplements (-45.7%). African-American television (a subset of Network, Cable, Syndicated, and Local), continues to grow, increasing 14.3% through the first six months of 2009.

“While some of the larger categories have cut back spending, we see others that continue to raise the ante on their media investments,” said Annie Touliatos, VP for Nielsen’s advertising information services. “What’s interesting is that we’re not just seeing a rise in spending for recession-friendly products like fast food restaurants. We’re seeing a lot more promotion of technological innovations like smartphones, computer software, and consumer-driven web sites. These advertisers see potential for their products despite our stressed economy and are leveraging advertising to drive their success.”

Read the full 2009 Ad Spending Release from Nielsen

Scripps Networks Interactive Inc.’s second-quarter profit rose 49% on strength at its media division, which offset a decline in advertising spending as earnings beat views but revenue fell slightly short.

Consolidated revenue for the quarter decreased 3.7 percent year over year to $391 million with total revenue from the company’s Lifestyle Media business segment up slightly for the period compared with last year.
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Good news for newspapers. According to a forecast from Borrell Associates, though newspapers will be down this year, expect a 2.4% rebound in newspaper advertising in 2010, and continued single-digit increases over the next several years. By 2014, newspaper ad revenues will be up about 8.7% over 2009 levels. While national newspaper advertising will do just fine, we foresee the greatest growth in local print – going from $8.9 billion this year to $10.1 billion, a 13.4% increase.

The United Football League announces that HDNet will provide exclusive, broadcast coverage of five of the League’s “Premiere” season games. HDNet will air live weekly games beginning on Saturday, October 10th at 7:00 p.m. Eastern. As previously announced, eight of the UFL’s games will air on VERSUS. The UFL will announce the complete “Premiere” season schedule, television programming and ticket sales information this week.

“Mark Cuban has been a huge supporter of the UFL from the League’s initial announcement and we are thrilled to be partnering with his television network, HDNet, to broadcast five of our games,” said Frank Vuono, COO of the UFL. “In addition to broadcasting our games, HDNet will provide viewers with a behind-the-scenes look at the UFL’s training camps with additional highlight shows. Through this partnership with HDNet and VERSUS, UFL games will be broadcast nationally to nearly 90 million homes fulfilling our mission of bringing more football to more fans.”

“This new venture is exciting news for sports fans and HDNet is proud to partner with the UFL to bring this new league to our viewers,” said Mark Cuban, chairman and co-founder of HDNet. “Fans are hungry for more professional football and we’re thrilled to add the UFL to our great roster of championship sports coverage.”

I want to share this behind-the-scenes story by Dirk Smillie from Forbes.com since I write for Examiner.com as a young professionals examiner.

In from Forbes.com…Jim Monaghan, a longtime aide to Denver tycoon Philip Anschutz, recalls an afternoon at Washington’s Union Station when a TV crew from the PBS program NewsHour had come within a hair of doing the impossible: landing an interview with Anschutz, a man who never grants them. But when the PBS crew began shooting customers receiving free copies of Anschutz’s paper, the Washington Examiner, they failed to notice a man two feet away from them, dressed in a track suit and sunglasses, who was helping distribute the papers. It was Anschutz.

Why hawk his own papers undercover? To collect honest feedback from customers, says Monaghan. “Anonymity has its benefits.” Anschutz has done three interviews in four decades, which he considers “three too many,” says Monaghan.
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I may be one of the few Gen Yers that prefers print newspapers for my original source of information. Of course, I later refer to online publications for the most up-to-date news, but I still believe in the power of print.

Although the journalism field is constantly changing, newspapers are dissolving, and we are in a recession some print publications are making money. See how one newspaper posted a profit for quarter two:
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Media and Money- The Money Making Side of Media

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