Media and Money

Posts Tagged ‘newspaper ad sales

I may be one of the few Gen Yers that prefers print newspapers for my original source of information. Of course, I later refer to online publications for the most up-to-date news, but I still believe in the power of print.

Although the journalism field is constantly changing, newspapers are dissolving, and we are in a recession some print publications are making money. See how one newspaper posted a profit for quarter two:
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NYT considering charging for online subscription

NYT considering charging for online subscription

New York Times Co. said in a survey of print subscribers that it’s considering a $5 monthly fee for access to its namesake newspaper’s Web site says Bloomberg.com.

In the survey, Times Co. also asked whether subscribers would be willing to pay a discounted fee of $2.50 a month for Web access. The Web site, nytimes.com, is currently free. Catherine Mathis, a spokeswoman for New York-based Times Co., confirmed the survey in an e-mail.

The newspaper had an average of 647,695 weekday home delivery subscribers as of the 26 weeks ended March 29, according to Audit Bureau of Circulations data. That doesn’t include single-copy sales or third-party sales.

Times Co. is selling assets and has cut pay and jobs to help combat the ad sales drop. First-quarter advertising revenue at the publisher plunged 27 percent, and the company said it expected a similar decline in the second quarter.

“The New York Times website, nytimes.com, is considering charging a monthly fee of $5.00 to access its content, including all its articles, blogs and multimedia,” the survey stated.
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Media and Money- The Money Making Side of Media

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