Media and Money

Posts Tagged ‘TV ads

For more than a year, the U.S. consumer hit by the recession has changed the way he or she shops: a focus on value for money has led to some dramatic shifts in behavior that some say will last far beyond the current economic environment. With 80 percent of Americans saying they were stressed due to the economy, savvy retailers and consumer goods manufacturers have shifted their marketing to appeal to consumers watching their money more closely. But have those ads been successful? Nielsen IAG examined 67 such ads from 11 national advertisers and found that the same creative attributes that make for good advertising also make for good value messaging.

In short, value-message and recession-themed ads did not break through TV ad clutter at higher than ordinary rates. In fact, ad recall of the 67 ads evaluated was at rates lower than historical averages for the 11 advertisers. Packaged goods manufacturers saw no decline, while retailers registered minor declines. Financial service, insurance, auto and telecom advertisers posted significant declines.

Read more by Alka Gupta, Senior Vice President, Consumer Goods Research, Nielsen IAG
Are Value-Themed Ads Making an Impact? | Nielsen Wire

By David Benoit, Dow Jones Newswires

Media companies got a much-needed boost in confidence earlier this week from Morgan Stanley analysts, who said the outlook on advertising for the industry is too gloomy, sending shares higher across the board.

The Morgan Stanley analysts, who upped their investment rating on the entire industry to attractive, said the underperformance of media stocks over the past few years means growth in earnings and advertising could spike stock prices.

Specifically, the analysts raised the ratings on Walt Disney Co. and CBS Corp. saying that they are more positive on television usage.
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hkg_hong_kong_advertisingNielsen recently surveyed over 25,000 consumers online across more than 50 markets from Europe, Asia Pacific, the Americas and the Middle East on their attitudes toward trust, value and engagement of advertising.

According to the survey, in North America, online consumers under the age of 20 exhibit higher than average degrees of trust in all forms of advertising. North American consumers aged 30–34 are the most likely to trust online advertising. Female consumers in North America are more engaged than males in TV ads in the dimensions of humor, emotion and information, especially when it comes to finding a TV ad emotionally touching. In North America, the oldest consumer group measured (65 and over) is the least engaged with TV advertising by these same dimensions, while the youngest group (under 20) registers the highest level of engagement with online video ads.
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Bing is now the thirteenth most visited site on the Web, according to one measurement, says Business Insider.com.

It has a long way to go before it beats Google and has yet to overtake Yahoo, but since its release Bing.com had more visitors than Digg, Twitter or CNN, according to Compete. I have to admit, I love the commercials.

The guys at Mashable did some quick number crunching:

According to Compete.com, Bing was able to amass 49.57 million unique visitors in its first month as Microsoft’s official search engine. Bing’s traffic trumps that of Digg (38.96 million) Twitter (23 million), and CNN (28.54 million). We want to stress that this focuses on U.S. visitors, since Compete does not track international visits.

Note that Bing already had a huge fire hose of visitors via Live.com, and that Compete’s unique visitors are hardly the best way to measure Bing’s effectiveness — other metrics like comScore’s search reports will be more telling.

Moreover, while Microsoft can easily juice Bing’s traffic via its advertising spree, it’ll be much more interesting to see how Bing is doing later this year.


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