For marketers, the college and NFL action during football season translates to major ad spend, and as the action heats up, fans jump online to stay in tune. According to Compete.com, football sites saw a sharp uptick in seasonal traffic in August, with Unique Visitors (UVs) to the Compete Football category up 92.2% over July, […]Read More Web Street Journal: College and NFL web site traffic up
The Nielsen Company reported that U.S. advertising for the first half of 2009 fell 15.4% compared to the first half of 2008. Preliminary figures show that U.S. ad expenditures declined over $10.3 billion to a total spend of $56.9 billion in the first two quarters. Cable Television ad spending was the only medium to show […]Read More Nielsen says, ad spending declines for the first half of 2009
I got my September 2009 issue of Vogue and boy is it large, but this issue is nothing (in terms of volume) compared to the issue I received two years ago. The September 2007 issue of Vogue with Sienna Miller on the cover had a record of 727 pages- the largest and heaviest issue of […]Read More The REAL Devil Wear Prada comes to life in new movie, The September Issue
One of the main purposes of advertising is to help consumers decide what products and services they should buy or use. With so many different types of advertising being used today the question becomes what types are considered most helpful, that is they help people decide what products or services to actually purchase and which ones are most likely to be ignored or disregarded? These are some of the results of a new AdweekMedia/The Harris Poll of 2,521 adults surveyed online by Harris Interactive between June 4 and 8, 2009.Read More Which types of advertising are considered most helpful?
Bloomberg reports that Google Inc.’s YouTube will let users get a portion of the site’s advertising revenue when a video goes “viral” and draws a wide audience. A clip will qualify for the program if it meets certain criteria, including the number of views and its so-called virality, the company said today. Users who regularly […]Read More If your video goes viral, you can make money on YouTube
In short, value-message and recession-themed ads did not break through TV ad clutter at higher than ordinary rates.Read More The impact of value-themed ads | Nielsen Wire
Expect a 2.4% rebound in newspaper advertising in 2010, and continued single-digit increases over the next several years.Read More Newspaper ad revenue will increase, says forecaster