Online Video Usage and Top Online Brands Ranking


A new report from Nielsen shows the overall online video usage and top online brands ranked by video streams for August 2009. Year-over-year, unique viewers, total streams, streams per viewer and time per viewer were up, led by a 41 percent growth in total streams.

Take a look at these numbers:

Overall Online Video Usage (U.S.)
August 2009 | Year-Over-Year | Month-Over-Month
Unique Viewers (000) 139,176 18.00% 2.40%
Total Streams 11,363,819 41.00% 1.50%
Streams per Viewer 81.7 19.60% -0.80%
Time per Viewer (min) 204.9 38.60% -3.20%
Source: The Nielsen Company

Top Online Brands ranked by Video Streams for August 2009 (U.S.)
RANK Video Brand | Total Streams | Unique Viewers
1 YouTube 7,188,638 107,730
2 Hulu 392,545 9,894
3 Yahoo! 226,601 28,402
4 MSN/Live/Bing 180,603 17,244
5 Nickelodeon 158,790 6,376
6 Turner Network 151,606 7,826
7 Fox Interactive 149,304 14,823
8 Disney Online 103,992 9,524
9 MTV Networks 102,021 6,227
10 Blinkx 94,728 425
Source: The Nielsen Company

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