Okay, I am not a big fan of video games, but this weekend, one of my best friends put me up on Madden 2010. To him, the release of the very popular video game is like a holiday. He suggested taking time off from work just to play-and although he didn’t-he could not tear himself away from the game. Poor guy 😉
According to a review of Nielsen’s Video Game Tracking data, the Madden football franchise is still a household name just like Halo, Grand Theft Auto, Call of Duty and Mario.
Here are some interesting facts from the Nielsen Video Game Tracking data review:
Madden NFL 10 dominates the sports genre in several metrics, including unaided and aided awareness and definite purchase interest among active gamers.
Unaided awareness for Madden NFL 10 for the week of August 2nd is a very robust 14% overall and a whopping 31% among Males 18 to 24. The next highest title mentioned during the same time period, Wii Sports Resort (released July 26), has roughly half the unaided awareness among active gamers (8%).
In terms of platform preference, 30% of over 9,200 gamers interested in purchasing Madden NFL 10 indicate Xbox 360 as their system of choice. This outpaces PS3 (23%), PS2 (20%) and Wii (17%).
In terms of age, younger gamers (13 to 24) over-index for the Xbox 360 version, with the PS3 skewing older (18 to 34). Gamers 35 to 54 indicate Wii as their preferred platform (24%) just above Xbox 360 (23%), PS2 (22%) and PS3 (19%).
Among the always desirable male 18 to 24 gamers, Xbox 360 had the highest platform choice for Madden NFL 10 at 42%, with PS3 (28%) and PS2 (15%) following behind.
22% of gamers interested in purchasing Madden NFL 10 indicate they would either pre-order the game or buy it during the first week of its release. Another 29% indicated they would buy it in new condition after the first week of release, showing that over 50% of interested gamers have a high urgency to purchase the game early.
Media and Money 