Newspaper ad revenue will increase, says forecaster


Good news for newspapers. According to a forecast from Borrell Associates, though newspapers will be down this year, expect a 2.4% rebound in newspaper advertising in 2010, and continued single-digit increases over the next several years. By 2014, newspaper ad revenues will be up about 8.7% over 2009 levels. While national newspaper advertising will do just fine, we foresee the greatest growth in local print – going from $8.9 billion this year to $10.1 billion, a 13.4% increase.

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