Media and Money

2009 MLB All-Star Game attracted 14.6 million viewers, most watched since 02

Posted on: July 16, 2009


MediaWeek reports Fox’s telecast of the 2009 Major League Baseball All-Star Game delivered an average audience of 14.6 million viewers, making it the most-watched midsummer classic since 2002.mlb all stars

Tuesday night’s contest now stands as the sixteenth most-watched sporting event of 2009 since Super Bowl XLIII, which drew a record 98.7 million viewers to NBC on Feb. 1. Also putting up big numbers this year were: the NCAA National Championship Game (17.6 million); the Kentucky Derby (16.3 million); Game 4 of the NBA Finals and the Daytona 500 (both drew 16 million).

(Counting the 10 NFL Playoffs that aired in January on Fox, CBS and NBC, the All-Star Game ranks 16th among all sports telecasts in 2009. For instance, the Jan. 18 Ravens-Steelers AFC Championship on CBS averaged 40.6 million viewers, while Fox’s presentation of the Eagles-Cardinals NFC Championship drew 38.4 million viewers. All told, the NFL Playoffs drew an average audience of 29.9 million viewers.)

The game, which cruised along at a brisk 2 hours and 31 minutes, saw the American League defeat the National League 4-3, to extend their unbeaten streak to 13. The victory once again gives the AL home-field advantage in the World Series, a wrinkle that was introduced by MLB commissioner Bud Seling back in 2003, following an unpopular decision to call the prior year’s All-Star Game after 11 innings.

The pre-game show, which culminated in President Obama’s ceremonial first pitch, drew 11.2 million viewers, making it the most watched All-Star Game place-setter in seven years. (While Fox’ camera angle was a little dicey, the southpaw POTUS’ battery mate, Cardinals star Albert Pujols, later refuted talk that Obama had bounced the ball over the plate. “It was in the air the whole way,” Pujols said during a post-game press conference. “I scooted up a little bit, but I think I was going to catch it no matter what. It was a great pitch.”)

The President saw additional screen time when he joined Fox analysts Joe Buck and Tim McCarver in the booth at the top of the second inning. When asked why he elected to wear a Chicago White Sox warm-up jacket––per tradition, the luminary who tosses out the first pitch usually wears the host team’s colors––Pres. Obama said he was repping his local nine. “Everybody knows I’m a White Sox fan, and my wife thinks I look cute in this jacket,” he said. “So, for those two reasons, why not.”

Host city St. Louis led all local markets with an astounding 37.0/56, the highest host city rating since Seattle scored a 38.1 in 2001. St. Louis was followed by Milwaukee (17.9/29), Philadelphia (16.4/26), Detroit (15.7/25), Boston (15.5/27), Minneapolis (14.2/23) and Providence, RI (13.2/21). Chicago and Kansas City each registered a 12.8/21 and New York, last year’s host city, rounded out the top 10 with a 12.3/2.

1 Response to "2009 MLB All-Star Game attracted 14.6 million viewers, most watched since 02"

Baseballbriefs.com tracking back 2009 MLB All-Star Game attracted 14.6 million viewers, most watched since 02…

Baseballbriefs.com tracking back 2009 MLB All-Star Game attracted 14.6 million viewers, most watched since 02…

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Online Advertise Here!

Contact Lila at EllaBeePR@gmail.com for advertising inquiries. 404-585-8549

RSS Ella Bee Social Media & Public Relations: Social Media Guru So You Don’t Have to

  • Olympic Silver Medalist Brigetta Barrett at 30th Sports Spectacular
    Olympic Silver Medalist, Brigetta Barrett joined the 30th Annual Sports Spectacular celebration by attending its star-studded red carpet affair along with its first Celebrity Basketball game. Sports Spectacular is dedicated to eradicating obesity and diabetes by bringing awareness to issues and collaborating with Cedars-Sinai in Los Angeles. Related posts: O […]
    Ella Bee PR
  • Esther Lofgren Joins Team USA’s Cooking with Brian Boitano
    Olympic rowing champion Esther Lofgren shares her winning chocolate chip cookie recipe. Her secret? Rich chocolate chips paired with the salty-sweet goodness of caramel toffee. Related posts: Jazmine Fenlator Hosts ESPYs Red Carpet as a Correspondent for Team USA 2014 Olympic Bobsledder Jazmine Fenlator talks to members of Team... VIDEO: Olympic Gold Medalis […]
    Ella Bee PR
  • EBMG Clients at Pre-Oscars Brunch “Gold Meets Golden”
    Three EBMG clients were in attendance at the 2015 Gold Meets Golden pre-Oscars Brunch celebration held in Los Angeles, California. Brianne McLaughlin, Amanda Bingson and Nastasya Generalova all walked the gold carpet to celebrate the 2015 Academy Awards. The event also recognized the 2015 Special Olympics coming to L.A. Related posts: Brianne McLaughlin Debu […]
    Ella Bee PR
  • Brianne McLaughlin Debuts at New York Fashion Week Runway Show
    USA Hockey Goalie Brianne McLaughlin debuted her first appearance in a runway show as a model at New York Fashion Week for online retailer HauteAthletics.com. Brianne is an ambassador for HauteAthletics.com. Related posts: Olympic Silver Medalist Hockey Goalie, Brianne McLaughlin Backstage at New York Fashion Week 2014 US Olympic Silver Medalist, Brianne McL […]
    Ella Bee PR
  • [WATCH]: K.C. Oakley Wins First World Cup Event
    K.C. Oakley won a World Cup women’s moguls event for the first time Friday night at Deer Valley Resort, and Canada’s Mikael Kingsbury topped the men’s field for the second straight week. Oakley, from, Piedmont, California, won with 82.53 points. “This is just so fun,” Oakley said. “I’m really just weirded out right now, not … Continue reading » Related posts […]
    Ella Bee PR

Subscribe to Media and Money Feed

Follow me on Twitter @EllaBeePR- Lila Brown

Error: Twitter did not respond. Please wait a few minutes and refresh this page.

Alltop: Citizen Journalism Feed

Featured in Alltop

Share This

Bookmark and Share

Add to Technorati Favorites

Add to Technorati Favorites
Follow

Get every new post delivered to your Inbox.

%d bloggers like this: