Here is an article from CNBC.com that takes a look into the explosion of social media but how it fails to create jobs. Hopefully, most companies will start outsourcing social media jobs to consultants. Companies such as Blackrock and Chevron already pay social media consultants an average of about $10,000 a month for their services.
“I think in the future most companies will outsource social media because it’s not part of their core business,” says Barry Libert, CEO of Mzinga, one of the largest social media consulting firms.
Libert expects social media marketing eventually to stand alongside green energy as the fastest growing sector of the post-recession economy.
According to Forrester Research, estimated social media marketing budgets will increase by more than 30 percent each year for the next five years, putting spending on pace to reach $3 billion by 2014. Firms spent just $258 million on social media tools in 2008, according to a separate Forrester study.
Most of the money for now is being spent on administrative and consulting costs, though it’s not translating into a lot of new jobs. Instead, current employees are adding social media to their regular duties.
Recession-hit companies are leery to staff for a phenomenon that is still in the exploration phase, according to Sawhorse’s Galant.
“Everyone is making up the rules as they go along,” he says. “It may take a year or more for firms to figure out how it fits into their company.”
Click here for the full article.
August 13, 2009 at 11:25 am
It sounds like you’re creating problems yourself by trying to solve this issue instead of looking at why their is a problem in the first place.